adidas Originals by Alexander Wang F/W 2018
This Fall, adidas Originals and Alexander Wang continue their reinvention of sports apparel and footwear with Season 4, dropping on November 14 at select retailers, adidas Originals and Alexander Wang flagship locations, as well as both brands’ e-commerce sites. This season, inspiration comes from recontextualizing, repurposing and elevating ideas and materials to transform them into a completely new collection.
For Wang, this means editing the most essential garments, graphics, and fabrics from past seasons of the collaboration and fusing them with iconic fragments from the adidas’ archive, some of which use a unique “photocopy” process — like a two-dimensional collage. Imperfect, off-kilter, and slightly disjointed, each piece bears Wang’s subversive signature style.
Track tops, dresses, shorts, puffers, and crop tops feature naïve seaming, contrasting inserts, spliced logos, upside-down brand flags, and other “wrong” details. These flaws are designed by Wang to connect the disparate eras — the before and the after, the past and the present. The collection is a commentary on the ephemeral nature of fashion and the ability to transcend time through use of technology.
The collection is defined by three stories: photocopy, disjoin, and AW essentials, each one featuring its own distinct take on track tops, track pants, shorts, tees, and dresses. The photocopy range melds Wang signatures with iconic adidas football jerseys. The disjoin series combines rich velour with jersey and nylon while playing with the adidas logo and branding. Finally, the AW essentials feature fundamental silhouettes created with mixed materials and referencing sports through iconic retro cut lines.
In footwear, the AW Skate Super revisits a tooling from Season 1, now combined with an adidas Superstar upper and trimmed with thick, 1980s-style laces. Its shell toe is turned inside-out to show its bar code. The chunky, ’70s-inspired Turnout Trainer is released in a new colorway while the AW Bball returns in a sleek, all-white style. The AW Puff Trainer pairs a multi-sport–inspired tooling with quilted uppers designed to resemble a puffer jacket. Finally, the AW Futureshell — first glimpsed on the Alexander Wang Spring/Summer 2019 runway — merges ’00s-era basketball materials with a ’90s-style silhouette. The shoe is defined by its distinct shiny, onepiece molded upper.
The Season 4 campaign takes the collection on a mock camping trip with model Anna Ewers. In a stark white studio, she seductively reclines on a series of custom-made outdoor gear — tents, sleeping bags, chairs, umbrellas — produced from scraps of vintage adidas Originals by Alexander Wang, a direct reference to the collection’s inspiration of repurposing. Photographed by Brianna Capozzi and styled by Haley Wollens, the imagery veers between the playful and the absurd while retaining Wang’s sense of wit and subversion.
For more details, follow @alexanderwangny and @adidasOriginals
Concept and campaign creative direction: Ferdinando Verderi of Johannes Leonardo
Photographer: Brianna Capozzi, Creative Director: Ferdinando Verderi of Johannes Leonardo, Stylist: Haley Wollens, Set Designer: Mary Howard, Model: Anna Ewers