ADNEC all set to host SIAL Middle East 2018
The Abu Dhabi National Exhibitions Company (ADNEC) has completed its preparations for the 9th SIAL Middle East 2018, the fastest-growing food, beverage and hospitality event in the region, which will be held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs, and Chairman of Abu Dhabi Food Control Authority (ADFCA). The exhibition will run from December 10th to 12th, 2018 at the Abu Dhabi National Exhibition Centre.
More than 1,000 exhibitors from the food and beverages (F&B) and hospitality sectors will participate in the event that is expected to attract more than 25,000 visitors and unique experts from over 45 countries.
Humaid Matar Al Dhaheri, Group CEO of ADNEC, said: “Hosting SIAL Middle East 2018 reflects ADNEC’s capabilities to provide state-of-the-art facilities and support to regional and international exhibitions across industries. The upcoming event is another opportunity to showcase ADNEC as one of the leading and prestigious organisers of world-renowned exhibitions.”
He added: “ADNEC’s teams, led by national competences, have worked hard to complete all preparations on time in keeping with Abu Dhabi’s status as a business tourism hub. We will continue to work with our partners from the public and private sectors to ensure that all participants will have a unique experience during the event as we continue to strive to expand our reach and attract more globally renowned new exhibitions.”
To be held under the theme ‘Defining Innovation in the Food, Beverage & Hospitality Industry,’ SIAL Middle East 2018 will provide a venue to participating food and manufacturing companies to showcase their latest products, technologies, and innovations as well as tackle solutions to industry challenges amid the growing regional demand for food products.
It’s worth mentioning that in 2017, ADNEC hosted a total of 442 events, with an economic value of approximately AED 3.9 billion, and witnessed a high footfall of a total of nearly 2.08 million visitors.