ADSSSA identifies five new journeys to enhance customers’ experience
Abu Dhabi Smart Solutions and Services Authority (ADSSSA) announced plans to launch five new customer journeys by end of 2018, following the launch of its pioneering initiative TAMM, the Abu Dhabi government services solutions through an integrated journey focused approach and deliver integrated and personalized customer experiences.
The plans were discussed during a workshop held recently in the presence of Director Generals and Executives of 10 government entities. Representatives from the Department of Health, General Directorate of Residency and Foreigners Affairs in Abu Dhabi and Abu Dhabi Food Control Authority showcased their successful experiences in using the TAMM system. They highlighted the benefits of the unique experience for customers based on innovative and effective services.
The Department of Health’s experience with TAMM has focused on facilitating procedures and reducing the required papers to get birth certificates, while the General Directorate of Residency and Foreigners Affairs in Abu Dhabi facilitated the journey of its visitors and residents in registering their passports data through the integrated system. Abu Dhabi Food Control Authority lauded the role of TAMM as a unified platform that helped accomplish government transactions through innovative, smooth, proactive and efficient solutions.
The five new journeys plan are on top of the agenda in line with the Abu Dhabi Government’s efforts to enhance the integration of government services which will truly transform the emirate’s service delivery mechanism using state-of-the-art technology. The move aims to further position Abu Dhabi as a leading destination for smart transformation. The five new journeys are expected to follow the success of the ‘New Medical Journey’ which promote business and investment in Abu Dhabi by simplifying investor procedures through a single digital channel and one document. ‘Moving to New Home’ journey continues to provide an ideal platform to offer a healthy and equitable social environment for the community, while upgrading government services to meet the needs of Abu Dhabi’s sustainable development efforts.
The proposed new journeys which will be launched by end 2018 include ‘Establishing a New Business’, a simple and innovative journey that would enable investors and entrepreneurs setup their own investment opportunities to support development; ‘Building / Buying A Home’, which aims to save time and effort for customers and facilitate their journey for obtaining building licenses towards developing the real estate market in Abu Dhabi. The third journey is ‘Getting Medical Treatment’, which aims to simplify the procedures for obtaining health insurance, medical history, and medical tests, among others.
‘Visiting Abu Dhabi’, which is the fourth journey. This journey offers innovative and distinctive tourism services and exceptional experience to Abu Dhabi visitors. The service aims to enhance tourism flow and increase GDP growth in line with the emirate’s economic diversification strategy. The fifth journey, ‘Driving A Car’, consists of two phases, the first one is getting a driving license, while the second is renewal of license, aimed at providing the highest levels of quality, accuracy and credibility.
H.E. Dr. Rauda Al Saadi, Director General of ADSSSA, said: “The workshop highlights our commitment to push ahead the integration of government services as a cornerstone for achieving the directives of our wise leadership in making Abu Dhabi a leading provider of featured government services. ADSSSA aims to collaborate with key entities and supervise common efforts in providing integrated government services that exceed customers’ expectations based on innovation, excellence and quality.”
Al Saadi added: “We look forward to collaborating in the planning and setting the direction of our plan to launch five priority journeys by the end of this year, to complement the success of ‘Moving to a New Home’ and ‘New Medical’ journeys. These journeys were the result of active partnership with government entities and our partners from the private sector, and we highly praise their continuing support to TAMM, which falls under the Abu Dhabi Government Economic Vision 2030’s goals of enhancing the business environment, facilitating the lives of people and bringing happiness, success and prosperity.”
The workshop also discussed the details of establishing the ‘TAMM Factory’ innovation lab, an interactive platform for all government entities to discuss the developments, details and aspects related to integrated journeys of TAMM. The platform will be a venue of discussion of the various aspects of journeys development – from conceptualizing and planning the journeys to launching them – paving the way for latest ideas and ensure continuing improvements. The group also agreed to create an integrated guide that easily provide customers with comprehensive and adequate information about the journeys.