AÉROPOSTALE LAUNCHES ALL NEW JEAN FITS IN FALL 2018 CAMPAIGN
Aéropostale debuts its Fall 2018 global marketing campaign, #InAero, featuring an influential cast of Millennials and Gen Zers including social media stars, Inanna Sarkis and Twan Kupyer. The campaign highlights the brand’s largest jean offering to date including new fits for guys and girls.
As a leading jean destination, Aéropostale expands its robust jean assortment with the launch of three new fits, the Norma jean, a super high rise fit inspired by Marilyn Monroe, Flex Effect, an innovative 4-way stretch denim in premium quality fabric that stretches and moves in every direction for the most comfortable fit and range of motion, and the Cheeky Fit, a waist-cinching, tush-lifting fit available in the most flattering washes. Offering 18 fits in 81 classic and trend right washes, Aéropostale continues to lead in denim innovation. The Fall campaign includes an informative jean fit guide that will educate the Aéropostale girl and guy on the perfect fits to complement their style.
To amplify the Fall 2018 campaign Aéropostale enlisted Inanna and Twan to communicate with the brands core customer base, who spends most of their time on social media. The two social stars created original denim inspired comedic content featuring the brand’s latest jean fits and washes. With a combined following of over 18 million loyal fans, the duo will use their channels to engage with fans and speak to the product benefits of the latest jean assortment. Customers are encouraged to follow @Aéropostalearabia on social media to be the first to see the new campaign and enjoy the hilarious videos created by @Inanna and @Twan.
Inanna Sarkis, Actress and Social Star shares, “I’m excited to partner with Aéropostale to launch their Fall campaign. Having the opportunity to create content that is authentic to my personality and style featuring the new fits was a great experience. I can’t wait for my followers to shop the new collection!”
“I had a blast partnering with Aero on their denim campaign!” said Twan Kupyer, Actor and Social Media Star. “Looking forward to launching the YouTube video to show my fans what makes Aéropostale denim so great.
The Fall 2018 collection launches in stores and online at 6thStreet.com this August. For more information follow @Aeropostalearabia on social media