AESOP OPENS THEIR FIRST STANDALONE STORE IN THE UAE AT THE DUBAI MALL, DUBAI
Aesop’s inaugural signature store in the United Arab Emirates is situated in The Dubai Mall. Created by the company’s in-house Design Department, it exploits curvilinear forms and a utilitarian spatial arrangement to effect an understated yet ultramodern appeal. The restrained materiality—screed flooring; lacquered timber wall panels; aluminium shelving, counters and detailing—cloaks the interior in a monochromatic grey-blue palette.
Vegetal leather was chosen for the shelves’ rear walls to absorb external noise, creating a muted, almost surrealistic atmosphere. The rounded forms of the walls, product shelving and demonstration sinks create three smaller zones, further defined by an oversized custom-made lamp suspended over each. The most intimate of these spaces is an alcove at the rear of the store; with a basin, point-of-sale and display shelving, it maps a smaller-scale version of the interior, offering a secluded space for consultations.
With the new store opening, Aesop introduces the Dubai gift Kit, an exclusive travel-size kit including products for Hair, Body and Oral Care; presented in an elegant black microfiber amenity case.