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Al Masaood TBA bags hat-trick of awards for outstanding performance in 2018


The calendar year of 2018 marked a special success story for Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group, as they scooped a hat-trick of principal awards for outstanding performance by Total Middle East. Bridgestone MEA (BSMEA) has also lauded the efforts and contributions of TBA to their projects throughout the year, whilst the Traffic and Patrols Directorate and MOI have given the Division an appreciation certificate in a series of glowing endorsements to boost its reputation and profile.

The awards that Al Masaood TBA Division received from Total are: Aspire Contest 2018 1st Place – in recognition of TBA’s cleanliness, professionalism and customer support, high consumption of syntactic products, and projection and growth for TBA’s ROC centers; Outstanding Performance in 2018 – in recognition of overall product volume consumption and market reach throughout Abu Dhabi and Al Ain; outstanding contribution of the Marketing Department in ‘D2S Drive to Store Campaign’. Furthermore, TBA’s Al Ain branch was also named number one Rapid Oil Change (ROC) center in the UAE.

Salah Adib, General Manager, Al Masaood TBA Division, said: “We take great pride in our business success and 2018 was a fantastic year for us. Looking ahead to the future, we must build on this success because we have set the benchmark for accomplishments and customer satisfaction which we must maintain and eclipse.”

Al Masaood TBA Division is also the distributor of the full Bridgestone Tyres range for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi. The business growth between Bridgestone and Al Masaood is one of the most successful highlights from 2018. Al Masaood TBA spearheaded many new initiatives in the market, tapped into new business opportunities, spread sales action into new channels and raised the bar in the UAE tyres industry through numerous exciting initiatives. As a result, BSMEA also congratulated TBA for their exceptional efforts and contributions to their projects in an appreciation letter.

Adib added: “Achieving the highest level of customer satisfaction and providing the best quality in line with our company strategy has always been a top priority of Al Masaood TBA and we will continue to operate this way as we believe it is a proven formula for success. This is evident by our successful long-term partnerships with Total, Bridgestone and Lassa – all of whom are extremely happy with the services that we provide.”

TBA and Total fist collaborated in 2003 through the inauguration of the first ROC center in Al Ain, subsequently followed by three more in Abu Dhabi. Since their inception, these centers have collectively enjoyed sustained growth every year and there is now a chain of ROC centers that offer tyre change and brake replacement. TBA has also been integral to Total’s expansion in the UAE and the brand has grown because of its outstanding services and a diligent team of professional mechanics.

Al Masaood TBA has a centralized warehousing and logistics operation to ensure that products are always available to dealer and also manages 9 ADNOC workshops as well as two Autoserv Centres that serve as one-stop shops for various car care needs including inspection, maintenance, and insurance services.

In addition, the division also launched an interactive online tyre store with door-to-door delivery service which is now in its sixth month of operation. The service was developed to offer customers the convenience of ordering tyres and other products via their website, with the purchased items to be delivered to their doorstep in Abu Dhabi at a nominal fee. They can also request for a mobile assist van and book an appointment online for TBA’s different services; including oil change, engine flushing, nitrogen filling, air conditioning, spare parts, brake pads, and tyre fitting.

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