Apple customers would pay $600 extra for foldable iPhone, survey finds
Despite the massive Samsung Galaxy Fold fail, Apple customers want foldable iPhones — and they’re willing to pay a premium for them.
A new consumer survey from UBS found that more than a third of respondents would be down to fold their phones, according to CNBC. Apple customers reportedly showed interest in paying as much as $600 extra for a foldable iPhone, per the study.
Plopping down most of a rent check just to get an iPhone that folds may seem strange, but Apple fans are used to paying a premium.
The question isn’t whether people would buy a foldable iPhone. They almost assuredly would, as long as it wasn’t a total disaster like the planned Samsung Galaxy Fold launch earlier this summer.
Samsung tried to push out the Galaxy Fold before it was ready. Reviewers who got their hands on early units reported massive technical issues with the phone, which was supposedly pretty good when it actually worked.
Still, Samsung had to delay the launch to later this year, so the foldable phone revolution got off to an inauspicious start. UBS said Apple could launch its own foldable phone by next year, but 2021 is a better bet.
Apple is seemingly going to make its 2020 iPhones 5G compatible, so it might be a bit much to make them foldable at the same time.