Bell & Ross launches BR-X1 Skeleton Tourbillon Sapphire
Bell & Ross began a new chapter in its history with the BR-X1 CHRONOGRAPH TOURBILLON SAPPHIRE in 2016. The brand’s first completely transparent watch caused quite a stir by combining prestigious watches complications, technical performance and its signature design codes.
Three new unique pieces, two online exclusives
A skeletonized version of this exceptional BR-X1 is being unveiled at Basel world, as part of a collection that underscores the bold creativity of Bell & Ross. Of the six new unique pieces created, three examples that marry transparency and color will be presented. Then by embracing sales innovation: two of the watches will be exclusively available online. This marks a real watershed moment in the Haute Horlogerie sector, once again proving Bell & Ross’ avant-garde spirit in e-commerce and the digital.
Thanks to the transparency of its sapphire case, the BR-X1 CHRONOGRAPH TOURBILLON SAPPHIRE created a magical spectacle in 2016 when its chronograph movement, paired with a flying tourbillon that appears to float weightlessly, was revealed. Last year, Bell & Ross’ design studio pushed the limits even further when it decided to develop an entirely skeletonized tourbillon. The transparency of the sapphire case was complemented by a “lace” effect of the open worked bridges, which laid bare the secrets of the watch’s mechanical heart through an off-centered dial especially designed to reveal it all.