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BOURJOIS X NOHA BRINGING THE SPIRIT OF PARIS TO THE MIDDLE EAST

For Bourjois, Paris is more than a city, it’s a source of inspiration; and being Parisienne is less about where you live than how you are. The attitude parisienne is sometimes natural, sometimes glamorous, but always chic and (apparently) effortless. Now the Parisian girl’s go-to beauty brand is partnering with leading style blogger and influencer Noha Nabil, who has more than six million followers on Instagram, to bring the spirit of Paris to the Middle East. Introducing Bourjois x Noha.

 

Created to allow Middle Eastern women to unleash their inner Parisienne, the Bourjois x Noha collection encapsulates three face palettes, all inspired by the capital of style and romance. Each palette contains six carefully curated shades of blusher, powder or highlighter, featuring Bourjois’ famously fine pressed-powder formulas.

 

Paris en Rose includes six blusher shades, which can be used separately or together to create any effect from a natural glow to a full-on flush. The super-fine powder blends seamlessly for buildable intensity with no caking or clogging. The City of Light palette combines six light-catching powders from pale to dark, all infused with pearls to spectacularly enhance skin’s natural glow. Last but not least, Beaux-Arts is an all-in-one palette enabling women to express their artistic flair by creating the most sophisticated contouring and highlighting effects. It contains two light shades for prepping, one blusher, two darker shades for contouring, and a highlighter to finish. Simply inspiring!

 

The elegant packaging, in delicate pastel hues of pink and mauve, has an unmistakably Parisian touch, with a stylized Eiffel Tower motif in white and gold alongside Noha’s handwritten signature. The magnetized lid lifts up to reveal the six shades and a generous mirror, perfect for making up on the go.

 

With the Noha x Bourjois collection, Paris est à vous

 

FACT SHEET

THE BOURJOIS X NOHA COLLECTION

Now a new collaboration between Bourjois and leading style blogger and influencer Noha Nabil brings the spirit of Paris to the Middle East. The Bourjois x Noha collection aims to inspire Middle Eastern women to channel their inner Parisienne with three oh-so-stylish face palettes inspired by the capital of fashion and romance: Paris en Rose, City of Light and Beaux-Arts. If you can’t go to Paris, let Paris come to you!

 

Paris en Rose

– Multi-dimensional blush palette

– Super-fine, blendable pressed powder formula

– Six shades to use separately or together

 

City of Light

– Light-catching glow palette

– Super-fine, pearl-enriched pressed powder formula

– Six shades to amplify skin’s natural radiance

 

Beaux-Arts

– All-in-one shaping, highlighting and blush palette

– Super-fine, blendable pressed powder formula

– Two shades for prepping, two for contouring, one blusher and one highlighter

Retail price: AED 179

 

On-counter date: January 2019

 

For more information please contact

Nermeen Salama, Senior Communications Manager

044556143, nermeen.salama@havasprme.com

 

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