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Brazil trade mission to Middle East to focus on opportunities in housewares and construction

A delegation from Brazil will go on a trade mission to the Middle East from November 21 to 28, 2018, through United Arab Emirates (UAE). The trade mission, being organized by the Brazilian Plastics Institute (INP) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and the Arab-Brazilian Chamber of Commerce (ABCC), has the goal of bringing Brazilian houseware and construction products closer to potential buyers in the UAE and throughout the Middle East. The companies Alfamec, Astra, Indústria Bandeirantes, IVPlast, Plasutil, Promaflex, Sansuy, and São Bernardo will showcase their products to foreign buyers and take part in market activities.

“One benefit for entrepreneurs will be a presentation about the Middle Eastern Market Study geared toward the companies participating in the trade mission. For foreign buyers, this will be a chance to get to know Brazilian producers with technical visits to stores and points of sale of housewares and construction items—large department stores, more specialized stores, seaports, free trade zones, consulates, and other private and government entities,” explained Gilberto Agrello, who is the head of the team organizing the trade mission.

The mission was scheduled so as to take place simultaneously with the Big 5 Exhibition (www.thebig5.ae), which will host a technical visit with the presence of export program specialists. Training seminars will also be held, in both countries on the itinerary, about topics selected to boost business culture and to make the region more competitive as a whole.

Ruben Hanun, ABCC President, said: “The mission is part of the framework designed to strengthen the trade relations between Brazil and the Arab region. All parties involved, including the ABCC, are working closely to ensure the success of this important undertaking by enabling maximum exposure of Brazilian houseware and construction products in the regional market, especially in light of the highly popular Big 5 event. In partnership with INP, we are confident that the trade mission will open up more collaborative opportunities that will further drive the growth and development of the Arab nations and Brazil.”

The Arab Market

The civil engineering industry stands out as one of the main drivers for economic diversification in Arab countries, particularly the oil exporters in the Arabian Gulf region. The UAE, already recognized around the world as a country with strong development in this industry, stands out as a location where major investments have been made, including everything from infrastructure projects to residential and commercial buildings to major tourism and leisure ventures.

These are developed countries that are increasingly adopting the best practices when it comes to international business. They are also aiming to expand and intensify the flow of international trade and people, making them important platforms to showcase Brazilian products in the Arab countries, from which they can be re-exported to Europe, Africa, and Asia, thanks to the trade agreements in place between this group of countries.

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