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Burj Khalifa lights up the sky with a Lebanese company at the heart of the event

On Sunday, October 28, Burj Khalifa was lit during an unprecedented and historical event to celebrate the exclusive collaboration between the Saudi electronics giant retailer eXtra Stores and the largest E-commerce platform Noon, and to announce eXtra’s long-awaited Mega Sale in the region. The Mega Sale started on November 1 and continues until November 7 at eXtra’s showrooms in KSA as well as on its website.

Behind this exceptional event and light display is the Lebanese agency Accelerate ME Online, which succeeded in lighting up the tower, in terms of animation, conceptualization as well as creativity and design. Mr. Patrick Lahoud, a digital media entrepreneur and the Managing Director of the agency, invested his creative skills and significant expertise to organize this first-ever event.

The attendees in Dubai were awestruck by its magnitude, and the tower video went viral on social media and attracted a significant number of shares and interactions.
Accelerate ME Online is a leading agency in offering innovative E-solutions and enhancing presence on social media and digital networks, through clear and tailored strategies to meet its clients’ needs and demands.


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