Careem launches rewards programme – Careem REWARDS
Careem has launched the biggest rewards programme, by number of users, for the wider Middle East region: Careem REWARDS.
From today, Careem REWARDS is active on all 33 million Careem users’ apps giving points on all rides paid by cash, card, or invoice – in any country in which they are riding with Careem.
Mudassir Sheikha, Careem’s co-founder and CEO, said: “We are so grateful to our customers for the trust they place in Careem every day, and we want to recognise their loyalty with something in return. Careem is the first company in our industry to launch something like this in the region, and it’s a unique programme that rethinks how loyalty schemes work and focuses on simplicity of use and value.”
“We are also delighted to be able to offer our users the chance to make a positive change in the region by using their points earned on Careem rides to make genuine difference in the lives of those most in need.”
If Careem customers take 15 rides a month they will additionally achieve Careem Gold status and enjoy benefits including 50 percent more points awarded on all rides, priority support across channels, and special offers exclusive to Gold customers, no matter which country they were in while using Careem.
Once unlocked, Careem Gold status is active for the month in which it was achieved, as well as the following two months. To maintain the Gold status users have to unlock it again before it expires.
Points can be converted into credit appearing in app wallet to spend on Careem rides or used to fund a range of charity donations. Charities include the UN Refugee Agency UNHCR and The World Food Programme’s Share the Meal – while other local charities will appear depending on user’s location.
Careem REWARDS will be adding more top-tier partners and well-known brands in the coming months.