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Cherfan Trading Company (Chetraco) celebrated Midea’s 50th anniversary during an exclusive high profile dinner at BAHAY, gathering traders and representatives of the media in the presence of Mr. Elvis Wang, General Manager of Midea Middle East.

China’s largest home appliances brand, the first company from the Chinese household appliances industry to enter the Fortune Global 500, is marking five decades of innovation and growth with operations in 21 production facilities worldwide and 260 logistics centers in more than 200 countries.

Midea has prospered into a towering presence with operations in consumer appliances, HVAC systems, robotics and industrial automation systems, and smart supply chain (logistics) taking the lead in grasping new opportunities brought forth by industrial networks, digitalization, artificial intelligence, and human-machine collaboration.

Addressing the attendees, Mr. Eddy Cherfan, CEO of AC Holding said: “Since its launch in Lebanon in 2017, Midea achieved some remarkable results, boasting 70% in revenue. We capitalized on the award-winning caliber of air treatment, refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting. We celebrate this 50th Anniversary year with our passion for conquest and entrepreneurship. We are proud of our success, which we owe to those who have placed their trust in us – our clients, employees, shareholders and partners.”

Mr. Elvis Wang, General Manager Midea Middle East said: “The relationship with Chetraco during this past year represented a powerful opportunity for Midea to significantly expand its presence in the Middle East, a vibrant and very important market. Chetraco has clearly demonstrated its ability to apply its considerable resources and expertise to lead major market segments. Together, we will continue to focus our combined energies serving a broader range of customers with industry-leading products.

This gathering managed to capture both the warmth and spirit of Midea, not only celebrating the organization’s history but also bringing together everyone who has contributed to this impressive track record.

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