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DOLCE&GABBANA BEAUTY: NEW FRAGRANCE – DOLCE PEONY

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This spring Dolce&Gabbana Beauty introduces Dolce Peony Eau de Parfum, a new flower in the Dolce fragrance family. Fresh, free and deliciously feminine, this new scent brings to the garden a cheerful riot of colour.

 

THE INSPIRATION

The new Dolce Peony holds a distinctive note in its name. The peony is a symbol of positive energy, a floral inspiration. It is filled with meaning – especially in Asia where it symbolizes luck, health and wealth, and brings honour to the family.

 

With abundant, colourful notes at once familiar and unexpected, Dolce Peony brings this essence of lively positivity into a dazzling new fragrance: the fruity transparency of nashi pear and the sumptuous floral volume of peony are combined with woody patchouli, offering a sparkling signature to the still joyful Dolce spirit.

 

THE FRAGRANCE

A burst of the irresistibly lavish and feminine peony, Dolce Peony sparkles with a new and unconventional energy, the perfumer Christophe Raynaud rewriting the rule book on fruity floral scents.

 

In the top notes, a hint of spicy pink pepper punctuates the sheer luminosity of fruity white bergamot and nashi pear, creating an exquisite crunchy freshness, delicately sublimated by cyclamen petals.

 

The heart is all about the passion of the peony. Its breezy note encircles the fragrance, enriched by the natural sensuality of Bulgarian rose and the dewy freshness of freesia.

 

In the drydown, a more mellow moment: the softness of yellow plum nectar envelops an intense woody amber note, underpinning this glorious floral fusion with a lingeringly bold and beautiful base.

THE PACKAGING

For this fresh new addition to the Dolce collection, the iconic floral cap takes on a vibrant yet soft purple, matched by the bottle and outer box, contrasted by the sophisticated black grosgrain bow. The name is in a deep raspberry pink, recalling the peony’s exquisite spectrum of shades from sheerest lilac to punchiest ruby red.

 

THE CAMPAIGN

Shot in an Italian garden by photographer Liz Collins, the Dolce Peony campaign features a young model trying to live a new adventure. Radiating happiness, she sneaks into a beautiful peony garden, rolling in the petals and dancing in swirls of the colourful blooms. A stolen moment with a smile under the rhythm of a funny song.

 

Line up

NEW Dolce Peony – Eau de Parfum 30mL

NEW Dolce Peony – Eau de Parfum 50mL

NEW Dolce Peony – Eau de Parfum 75mL

 

Dolce Garden – Eau de Parfum 30mL

Dolce Garden – Eau de Parfum 50mL

Dolce Garden – Eau de Parfum 75mL

 

Dolce Rosa Excelsa – Eau de Parfum 30mL

Dolce Rosa Excelsa – Eau de Parfum 50mL

Dolce Rosa Excelsa – Eau de Parfum 75mL

 

Dolce – Eau de Parfum 30mL

Dolce – Eau de Parfum 50mL

Dolce – Eau de Parfum 75mL

Dolce – Eau de Parfum 150mL

#DGBEAUTY

#DGDOLCE

[#DGDOLCEPEONY]

 

For more exclusive content, check the official @DGBeauty Instagram account.

 

 

PRESS CONTACTS

Melanie Makki, Strategies dC

+971 4 443 0122 or +9715 2 828 8891

melanie@strategies-dc.com

Instagram: @strategies.dc

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