Dubai hosts Paule Ka’s second 30th anniversary celebration
The iconic French fashion house Paule Ka celebrated its 30th anniversary amid high profile attendees from the region, including fashion elites and influencers at the scenic Neos Bar at the address Downtown. Dubai marks the second destination of the renowned fashion house’s 30th anniversary celebrations which include 8 cities across the world including Paris, Munich, Hong Kong, Singapore, Tokyo, Madrid, Los Angeles and Argentina.
The brand welcomed its guests to a sparkling Paule Ka universe overlooking Dubai’s skyscrapers and the Downtown’s illuminated landscape. The guests got to discover the collection which was displayed around a very bright, shimmering and festive ambience and decoration comprising disco balls and laser lights.
Serge Cajfinger; Founder and Creative Director of Paule KA commented: ‘Inspired by the years when I myself was 30, A hymn to love, sensuality, freedom and the joy of living. I had a wonderfully good time recreating the festive spirit that reigned at Studio 54 in New York, at the Palace, or at the Bains-Douches in Paris’.
The event featured the brand’s latest capsule collection, created specially for the 30th anniversary. The collection takes the guests through an immersive journey to a Parisian party scene. The pieces put forward Paul Ka’s best qualities through its modern cuts, bright colors, and elegant French silhouettes. The wonderful collection is inspired by festivities and celebrations giving a fun and fresh dimension to the fashion house.
The face of the collection, Karolina Korkova’s main campaign images photographed by English photographer Charlotte Wales were repetitively playing on vintage TV screens at the venue.
About PAULE KA:
Founded thirty years ago, PAULE KA is an independent French House of Women’s Ready-to-Wear. Symbol of the ultimate French elegance, the label’s signature consists of couture references, graphic cuts, pure lines, and urban sophistication. With a turnover of 50 million euros, PAULE KA is present in 56 countries through 350 retail points and 60 shops and corners entirely dedicated to the brand. Since 2011 the development of Paule Ka is supported by Change Capital, a private equity firm based in London.