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DXB Entertainments signs strategic partnership with Dubai Duty Free

DXB Entertainments, the largest listed leisure and entertainment company in the region, has signed a strategic partnership with Dubai Duty Free to promote Dubai Parks and Resorts to passengers arriving at all three Dubai International Airport terminals.

Dubai Parks and Resorts, the largest integrated theme park destination in the region,  will have a presence at Terminals 1, 2 and 3 arrivals from December 2018 to 31 December 2019, and will promote and sell tickets to the destination’s main theme parks, including MOTIONGATE™ Dubai, BOLLYWOOD PARKS™ Dubai, LEGOLAND® Water Park and LEGOLAND® Dubai.

This means that the 88 million annual passengers, flying through the airport will be able to buy tickets upon arrival, to experience more than 100 rides and attractions across the four parks.

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The destination will also be promoted to the guests at the Dubai Duty Free Tennis Championships 2019, one of the most anticipated tournaments of the year.  Tournament guests will be greeted by the destination popular characters, get special giveaways and have an opportunity to buy park tickets.

Mohamed Almulla, Chief Executive Officer and Managing Director, DXB Entertainments said: We are delighted to partner with Dubai Duty Free to promote Dubai Parks and Resorts at Dubai International Airport, the main gateway to the country. This partnership is part of our ongoing efforts to promote the destination to international tourists across key locations in Dubai, by collaborating with some of Dubai’s iconic tourist facing brands.

Colm McLoughlin, Executive Vice Chairman and Chief Executive Officer of Dubai Duty Free said: “We are happy to work with DXB Entertainments for the convenience it offers to passengers in acquiring tickets to Dubai Parks and Resorts on arrival to Dubai.  The tickets will be available at prominent desks at Dubai Duty Free at Arrivals and we know that they will be a popular purchase with our customers.”

To mark its 35th anniversary, Dubai Duty Free will be celebrating its success across its Duty Free Stores starting with their store at Riverland™ Dubai, the themed recreational hub at Dubai Parks and Resorts.

Each of the four parks offer unique experiences for the whole family. MOTIONGATE™ Dubai brings together three legendary Hollywood film studios in one theme park – DreamWorks Animation, Columbia Pictures including Lionsgate. The park is spread across five zones and guests of all ages can enjoy 27 key rides and attractions, including five roller coasters, multi-media dark rides, interactive play labs, media-based theatre shows, plus a full program of roaming entertainment and live dance performances.

BOLLYWOOD PARKS™ Dubai, the world’s first and biggest Bollywood-themed attraction, features some of the greatest Bollywood blockbusters. Guests can enjoy a spectacular 30-minute musical show Jaan-e-Jigar and meet favourite movie star look-a-likes such as Shah Rukh Khan or Amitabh Bachchan along with a range of new music and dance attractions that have been launched recently.

Families can enjoy action-packed, water-based activities, including thrilling rides on 20 water slides and attractions at LEGOLAND® Water Park.  Children aged between 2-12 years and their families can enjoy a fun mix of indoor and outdoor rides, attractions, and building experiences at LEGOLAND® Dubai.

For those wishing to journey through time, Riverland™ Dubai offers access to entertainment, street ambiance, theatres and over 35 shops and restaurants as a free entry and  showcase four distinct eras – 1950’s America at The Boardwalk, medieval France at The French Village, India of the 1920’s at India Gate and the 19th century-themed Peninsula.

Media contact:

Shady Fekry on +97150 595 3102

dpr@bpgorange.com

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