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Ermenegildo Zegna Releases The Newest Chapter Of Its Defining Moments Campaign Featuring Actors Javier Bardem and Dev Patel

Ermenegildo Zegna unveils the newest chapter of its ‘Defining Moments’ campaign, as actors Javier Bardem and Dev Patel move from Los Angeles to Madrid in a spirited exploration of divergent realities. The focus of the Fall-Winter 2018 campaign passes from everyday moments that make us smile to the powerful role of banter and comradery among friends.

In a lively and transparent exchange, the kindred union of the two men is fueled by irony, positivity and easy conversation. Dressed in Luxury Leisurewear and Ermenegildo Zegna Couture XXX, the fresh aesthetic combines functional elegance with style, defining a contemporary metropolitan wardrobe where the ease of casualwear meets the attention to detail and precious finishings of couture tailoring. A fitting mix to accompany the playful mischievousness of the protagonists.


The campaigns once again shot by internationally acclaimed film-maker and photographer Craig McDean. This time, in Javier Bardem’s hometown of Madrid where Dev Patel has arrived unexpectedly for a visit. Against the colorful backdrop of Madrid’s elegant boulevards, lush parks and contemporary museums, McDean captures the witty interplay between the two award-winning actors by means of an amusing sequence of lighthearted adventures. More than intimate discussion, the men embrace the laughter and authenticity of a friendship rooted in shared experiences and mutual esteem.

With three 60’’ videos and a series of supporting images, the Ermenegildo Zegna Defining Moments advertising campaign will run globally in print and digital formats starting August 28th, 2018.


Today’s moments become the precious memories of tomorrow. Enjoy your moments.

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