Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, announced a strategic agreement with Hotelbeds, the world’s leading business-to-business bedbank, which will result in a new and wider distribution of leisure and entertainment experiences to the international travel trade.
The agreement was officiated during the Arabian Travel Market (ATM) in Dubai, taking place from 28 April to 1 May, 2019. Representatives at the Yas Island stand were Experience Hub’s General Manager Marina Cipriano, and Vice President, Sales, Bruno Wiley. Hotelbeds was represented by Beyond The Bed Sales & Sourcing Director – MEAPAC, Michael Lynden-Bell and Regional Sourcing Manager Mahesh Ammanath.
Speaking about the signed agreement, Marina Cipriano, General Manager, Experience Hub said: “Yas Island is now firmly established as a unique tourism destination which offers visitors to the UAE a diverse mix of leisure and entertainment, including three award-winning theme parks. Partnering with Hotelbeds will allow us to showcase Yas Island’s offerings to an even wider audience abroad and support our efforts to connect international markets to our one-of-a-kind destination.”
Michael Lynden-Bell, Beyond The Bed Sales & Sourcing Director – MEAPAC at Hotelbeds: “We are very excited and pleased to confirm that a strategic agreement has been forged with Yas Island, one of the world’s fastest growing leisure and entertainment destinations. This news reflects our commitment to Abu Dhabi and the UAE as a whole, and demonstrates the confidence that partners, such as Experience Hub, place in our business-to-business bed and ancillary bank to access incremental and high-value clients”.
Through this strategic partnership, both partners will work hand-in-hand to provide holidaymakers best-in-class experiences available on Yas Island and within Abu Dhabi. Experience Hub will broaden its product distribution network and reach, driving increased awareness of Yas Island as a leisure and entertainment destination, while Hotelbeds – along with its Beyond The Bed division – will expand its offering beyond accommodation to include packaged experiences to high value clients, through its network of 60,000+ tour operators, its points redemption schemes, airlines as well as its retail travel agents.