Experience Hub returns to ATM 2019 after ramping up global market presence
Yas Island Abu Dhabi’s trade and promotion arm positioned to double global trade partnerships
Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, is slotted to attend this year’s Arabian Travel Market (ATM) after ramping up its global market presence in the past year promoting Abu Dhabi’s one of a kind leisure and entertainment hub.
During ATM, Experience Hub’s team of expert travel professionals will further engage with key trade players to cultivate and strengthen collaborative relationships as well as expand its network of partners to ensure that Yas Island becomes and stays top of mind for travelers from around the world. This partner-focused approach has positioned Experience Hub to enjoy double growth in contracted global partnerships for 2019.
Furthermore, the rise in trade partnerships has contributed to increased visitation to Yas Island from key source markets in 2018, including a 24% boost from the GCC, 30% from India, 31% from the UK, 20% from Germany and an impressive 49% increase in visits from Russia. Experience Hub’s presence at ATM 2019 is preceded by a multitude of international tradeshow participations and regional showcases in markets such as India, Germany, China, Saudi Arabia, Kuwait, Oman and Bahrain.
Additionally, Experience Hub will highlight its trade portal which provides partners the opportunity to enrich their own offerings to travelers with exclusive rates on packages that combine hotel stays with tickets to Yas Island’s award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World Abu Dhabi. The trade portal has most recently expanded to include other on-island experiences as well as attractions within Abu Dhabi, such as Qasr Al Watan, a new cultural landmark that is part of the Presidential Palace compound, which recently opened to the public for the first time.
Marina Cipriano, General Manager of Experience Hub, said: “Our participation at ATM this year comes at a time of impressive growth for Yas Island, a destination that offers holidaymakers a diverse mix of leisure and entertainment. This prestigious event provides us a prime platform to foster collaborative opportunities needed with regional and international travel players to facilitate and promote Yas Island’s value-added proposition which is also complemented by the Island’s extensive events calendar.”
Just ahead of ATM, Experience Hub welcomed more than 30 international travel partners to Abu Dhabi to experience the thrilling attractions and iconic landmarks that Yas Island and the UAE capital have to offer. The itinerary included visits to the Island’s award-winning theme parks, in addition to cultural attractions such as the Sheikh Zayed Grand Mosque, the Louvre Abu Dhabi and Qasr Al Watan.
Visitors to the Arabian Travel Market can find Experience Hub at ME2350 in Hall 2.