As part of its international tour, GROHE’s uniquely designed truck has toured across Lebanon for the first time ever at various popup events in 8 locations. Professional partners and enthusiasts received extensive information about the GROHE product range. Visitors at each stopover also enjoyed an event full of surprises and experienced Grohe‘s latest innovations, technologies and trends.
Visiting more than 30 countries from Russia to Portugal, from the United Kingdom via Bulgaria to the Middle East and to North Africa, the GROHE mobile showrooms is now touring the Middle East to bring the truly innovative products to life.
The Tour was designed to bring the GROHE experience direct to local locations, providing visitors with an immersive and true-to-life product experience complete with working models. GROHE experts were also on hand to offer the latest industry advice and insights from design ideas to installment.
“The new design of our trucks offers even more space and functionality allowing a more extensive product presentation. The annual GROHE Innovation Tour is tailored to support the needs of professionals being installers or tradespeople,” said Lina Varytimidou, Director of PR and Communication at GROHE East Med, Middle East and Africa.
“Lebanon has always been a trendsetter for architectural expression and identity when it comes to design and innovation, that’s why GROHE is keen to bringing its most innovative products to cater to our tradespeople, suppliers and consumers alike,” added Varytimidou.
The design of the new trucks allows a more extensive product presentation: from bathroom and kitchen faucets, to the GROHE Sense and Sense Guard – the revolutionary and diligent water security system that detects water leaks and shuts off water automatically in case of a water damage. To further improve the Innovation Tour experience, the equipment of the new mobile showroom offered even more space and functionality so all visitors get to know the products and try them out. On hand, the mobile showroom was equipped with water and electricity facilities making it possible to demonstrate how GROHE products function. The GROHE team presented its selected products, including a complete bathroom solution represented by the Cermics Line, the SmartControl Euphoria Shower System, Sensia Arena shower-toilet and Rapido SmartBox along with kitchen collections represented by GROHE Blue and Red systems, Essence & Concetto professional range and Essence faucets.