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The Hublot Geneva Days 2019 Roadshow ended its journey in the Middle East with its last stop, Beirut, after having passed through Dubai, Bahrain and Kuwait. On February 27, David Tedeschi, Regional Director Hublot Latin America & Caribbean, Middle East & Africa, and Mher Atamian, Managing Director of Ets. H. Atamian, presented Hublot’s first set of new watches for the year and chatted with guests about the business in Lebanon.

“We are thrilled to be in Beirut for our regional tour showcasing our latest watches that focus on materials and even more innovation. We are very happy to be working with our partners Ets. H. Atamian, and are confident Hublot’s presence will grow further in Lebanon,” said David Tedeschi.


Mher Atamian shared: “Our  partnership with Hublot is based on mutual respect, work ethics and a shared passion for horology. The new collection is wonderful, and we have no doubt customers in Lebanon will like it as much as we do.”

The exceptional collection featuring innovative materials in different shapes and colors gathered great feedback from the press during a private breakfast at Le Gray, Downtown, where guests tried on the latest Big Bang and Classic Fusion models, and discovered the rare features that characterise the new watches. From vibrant red ceramic and all-new yellow sapphire, to the rarest precious stone, the brand’s “Art of Fusion” was personified by each and every piece.


This year’s stars of the collection are the new Classic Fusion Orlinski pieces: the Classic Fusion Aerofusion Chronograph Orlinski Red Magic, released in a limited edition of 200 pieces, is vibrant with Hublot’s patented red ceramic, in the color of life and passion, evoking Richard Orlinski’s first Born Wild Crocodile sculpture.

The new Classic Fusion Tourbillon Orlinski carves out a creation that is as sculptural as it is free. Its wide, three-dimensional slanted case in sapphire, King Gold or black ceramic unveils structured mechanics, displaying modernity in all of its facets.


With the energizing, luminous and brilliant Spirit of Big Bang Yellow Sapphire, the brand takes a new step in its colorimetric quest, marking a world first by inviting the radiance of the sun into its sapphire watches. Limited to 100 pieces, the watch takes you a little bit closer to the sun.


Hublot dares to be different again, by setting for the first time ever on a watch, a baguette-cut version of the world’s most unique precious stone, the Parai?ba Tourmaline. This new line comes in two variations: the Big Bang Unico Parai?ba 45mm and Big Bang Parai?ba One-Click 39mm, in white gold or King Gold, inviting you to dive into limpid waters through their blue sunray dial, bezels set with 48 baguette-cut and hundreds of brilliant-cut Parai?ba Tourmalines, and turquoise blue alligator leather straps.


The elegant, minimalist and refined all-new Big Bang Unico 42mm, launched at Baselworld 2018 and featuring Hublot’s manufacture Unico 2 movement, is all dressed in white this year for a relaxed and timeless look. Whether in titanium or King Gold, the Big Bang Unico White 42mm’s size and color make it equally at home in men’s or women’s wardrobes.


Ever the innovator, Hublot has added stylish new straps to its revolutionary One-Click 39mm interchangeable strap collection. The manufacture has teamed up again with Bischoff embroiderers in St. Gallen to create the Spring/Summer 2019 embroidered straps in fresh colours and tweed or tribal patterns. To these are added two new, fuchsia and turquoise Cuddly Cuffs straps, lined with soft black or white Orylag rabbit down.


For Hublot, this year is a celebration of The Art of Fusion in materials, and promises more innovation and world-firsts.



Instagram / Twitter: @HublotMEA #HublotMEA

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