Instagram launches its first ever Ramadan Campaign and camera effect
In keeping with the spirit of Ramadan, Instagram wants you celebrate and share kindness on its platform.
A global first for the social media company, Instagram has launched the #MonthofGood campaign which means doing something as simple as posting positive comments, thanking friends and family for iftar and suhoor or even volunteering within your community and sharing examples on doing good.
Along with this, Instagram has introduced a ‘Lantern’ camera effect with subtle bokeh and crescent shapes to making sharing images for festive. This filter features greetings in both English and Arabic.
Commenting on the launch of the campaign and camera effect, Samer Jamal, Strategic Partner Manager, MENA at Instagram said, “Instagram is a diverse, global community and Ramadan is one of the biggest cultural moments celebrated on the platform. Our data shows that Ramadan is a time when people come to Instagram to share their moments of kindness and good deeds – with words associated with charity increasing significantly.”
Research revealed from Instagram’s statistics from 2018’s Ramadan shows that the app had over 15 million posts about the holy month. Posts containing the words ‘donate’ and ‘donations’ increased by a whopping 97 percent.
Source : Mashable