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This is LEEM: Modest Fashion Redefined Modest Saudi Fashion Brand LEEM Launches in the Middle East

LEEM, the modest Saudi fashion brand launches its inaugural collection and the opening of its first two stores in Dubai.

Taking centre stage within the ever-growing modest fashion movement seen across the globe, LEEM creates pieces made for contemporary, modest women. The brand takes current fashion trends and cleverly tailors for a new breed of modest consumer – read: savvy and cosmopolitan.

Blending an eclectic mix of fresh silhouettes, the LEEM Autumn/Winter 2018 collection features modest pieces combining sculptural silhouettes with elongated, yet flattering cuts. Wide Leg Trousers are designed to be paired with Oversized chunky sweaters for an effortless elegant look. The brand’s Modern Kaftan and Dress collection features oversized shapes, androgynous lines and sleek shirting.


Co-ordinated tonal dressing and colour blocking are seen within the collection with warm neutrals, jewel tones and bright reds fused together to create classic pieces that are both on-trend and modest. Patterns take the form of Aztec, plaid and florals prints – key trends seen on catwalks worldwide.

The LEEM AW18 aesthetic also comprises accessories to complement the apparel including hand bags, leather belts and jewellery designed with semi-precious stones harmonising with the main collection in colour and pattern. In addition, the collection will include staple Hijab items from head scarves, turbans to Hijab accessories.


Encouraging women to be their confident selves, LEEM offers modest pieces allowing women to redefine modest fashion with its creative and innovative pieces. The LEEM pieces are not only fashionable but as well as accessible – without ever compromising on quality or craftsmanship.


The LEEM AW18 collection will be retailed at LEEM stores in Dubai from the 25 November 2018.


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