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Luxury Home Fragrance Brand Dr. Vranjes Firenze Opens doors at The Dubai Mall


Bringing their exclusive artisan range of perfumed accessories to UAE, Italian Luxury Home Fragrance brand Dr. Vranjes Firenze opened its second Middle East store at The Dubai Mall in an event that attended by officials from Dr. Vranjes Firenze and members of the media.

Created by Dr. Paolo Vranjes and his wife Anna Maria, the brand is inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy. Founded in Italy in 1983, Dr. Vranjes Firenze is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances, which stimulate the senses and emotions and add warmth to any household.


Located on the first floor of the Mall, the store welcomes customers with its elegant interiors, which showcase a bespoke selection of over 18 home fragrances and candles carefully selected to appeal to Middle East preferences. Highlighting elements of musk, oud, light florals and warm spicy notes, the collection includes best-selling choices such as Oud Nobile and Rosso Nobile to name a few.

The opening also marked the global launch of Milano – a spicy, loungy, sophisticated fragrance, where the intense notes of patchouli are reinvigorated by pepper and sandalwood to give energy to living spaces.


“The Middle East is a very special market for us, and we are proud to announce the opening of our second flagship store in Dubai, following our successful debut in Kuwait last year.  We look forward to presenting customers in Dubai with creations of the Maison and the opportunity to experience our array of home fragrances and creations,” commented Dr. Paolo Vranjes on the opening of the new store

Dr. Vranjes Firenze artfully blends pure natural ingredients with the world’s finest essential oils to create stimulating and evocative fragrances for every room.  Each ‘Scented Décor’ is a unique creation. Customers are encouraged to ‘decorate’ their rooms with the right scent, based on room size, sunlight, and furniture, as well as the properties contained in the natural oils of Dr.Vranjes home fragrances, and the emotions which they evoke.


“Selecting a home fragrance is an exercise in self-reflection. The important thing is finding something that gives customers a sense of well-being, whatever that means to them as an individual.  Objectively there are no bad olfactory notes; the art is in finding a balance between them.  The final goal is harmony,” explains Dr. Vranjes.


Finished in glass bottles for optimum decadence, Dr. Vranjes Firenze home fragrances are the perfect answer to modern living.  All Dr. Vranjes fragrances are packaged in beautiful glass bottles and are available in the following sizes: 100ml, 250 ml, 500 ml, 1250 ml, 1.5 liters, 2.5 liters and 5 liters. Each bottle comes with diffusion sticks.


Refills are available in 500 ml and 2.5 liters with diffusion sticks, as well as Lamparfum refills.

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