NEW KOLESTON PERFECT WITH ME+: ONE OF THE MOST GROUNDBREAKING INNOVATIONS IN PROFESSIONAL HAIR COLOR IN OVER A CENTURY
Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+TM, celebrating our most relevant color innovation in over a century.
KOLESTON PERFECT with ME+ is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance TechnologyTM and ME+TM, both proven to deliver vibrant rich color with less damage color after color**, while ME+ TM reduces the risk of developing a new allergy to hair color*.
The Pure Balance TechnologyTM is a patented technology designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance TechnologyTM the result is even pure color results with natural depth and shine and significantly less hair damage, color after color**.
The ME+TM technology is a scientific breakthrough designed to replace extreme sensitizers PPD and PPD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*. First patented in the 19th century, PPD/PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.
“It’s hard to imagine that for well over a century our industry has been basically using the same dye molecules on permanent hair color. NEW KOLESTON PERFECT with ME+ changes all this. Its breakthrough technologies deliver vibrant color, less damage color after color**. We’re confident this innovative approach to permanent hair color will revolutionize our industry and strengthen our position as the leading professional hair color brand” – said Laura Simpson, Chief Marketing Officer Coty Professional Beauty.
Pure Balance TechnologyTM and ME+TM are the result of over 7 years of color science research and over 3,000 formulations tested. It has more than 20 patents. Color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. NEW KOLESTON PERFECT with ME+ features an incomparable color line-up with naturals, brunettes, reds and blondes and the inclusion of a special mixing range.
Koleston Perfect ME+ colour services will be available at selected Wella partner salons in the Middle East from April 2019 and at Wella Ambassador Rossano Ferretti’s Hair Spas in the UAE.
About Rossano Ferretti Hair Spas
Rossano Ferretti Hair Spas are the go-to choice for the UAE’s elite who appreciate true luxury with immaculate services and highly trained stylists and therapists. As proud ambassadors for Wella Rossano’s team are experts in Wella colour and luxury hair spa treatments. Koleston Perfect services are available in Rossano Ferretti’s two Hair Spas, located on Jumeirah Beach Road next to The Four Seasons Dubai and in 306 Karamah Street in Abu Dhabi.
Additionally their Hair Spas offer a range of hair services, manicures, pedicures, nail enhancements and add-on services. For more information on Rossano Ferretti Hair Spas, please visit www.rossanoferretti.com. To book your appointment in Dubai please call 04-3300073 or email email@example.com. For Abu Dhabi bookings please call 02 645 3313 or email firstname.lastname@example.org.
About Coty Inc
Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
*FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS – Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com. If client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.
For more information please contact
Nermeen Salama, Senior Communications Manager