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paco rabanne 1 MILLION 10 YEARS

10 years. Ten years already since 1 MILLION broke away with perfume convention and brought all our fantasies to life. Let’s look back at the iconic Paco Rabanne fragrance and the alchemy of its success.


A decade… to achieve a cult status

 “Creativity isn’t about seduction but about surprise” Paco Rabanne, 1995.

Flashback to 2008, a year and 1 MILLION is number one in a dozen countries. Not bad for a debut.

Ten years later, the gold rush continues with 1 MILLION as fixture in the world’s top five men’s fragrances.

In numbers:

10 years

70 million bars sold

7 million a year

19,178 a day

799 an hour

13 a minute!

Proof that daring pays off.

#million10years #PacoRabanneParfums @pacorabanneparfums

1 MILLION  retail price is AED285 for 50ML and AED375 for 100ML

It’s available within all leading retailers in the region (KSA,UAE,LEB, KWT, BAH, QTR, OM, JOR).

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