paco rabanne 1 MILLION 10 YEARS
10 years. Ten years already since 1 MILLION broke away with perfume convention and brought all our fantasies to life. Let’s look back at the iconic Paco Rabanne fragrance and the alchemy of its success.
A decade… to achieve a cult status
“Creativity isn’t about seduction but about surprise” Paco Rabanne, 1995.
Flashback to 2008, a year and 1 MILLION is number one in a dozen countries. Not bad for a debut.
Ten years later, the gold rush continues with 1 MILLION as fixture in the world’s top five men’s fragrances.
70 million bars sold
7 million a year
19,178 a day
799 an hour
13 a minute!
Proof that daring pays off.
#million10years #PacoRabanneParfums @pacorabanneparfums
1 MILLION retail price is AED285 for 50ML and AED375 for 100ML
It’s available within all leading retailers in the region (KSA,UAE,LEB, KWT, BAH, QTR, OM, JOR).