Piaget to Open New Concept Salon at Dubai Mall Fashion Avenue
Piaget launched a new store concept at the home of luxury, Dubai Mall new
Fashion Avenue on May 1st. The Maison is delighted to be part of the new extension of Dubai Mall, an exciting and luxurious location that embodies everything Piaget is about: audacity and shared joy! Our new Piaget Salon, inspired by the atmosphere of Piaget’s historical Salon and ‘Sunny Side of Life’ brand ethos, introduces a warm, inviting environment that invigorates guests, encouraging them to explore.
In 1959, Piaget opened its first Salon at the Rue du Rhône in Geneva – a place where people met to enjoy time together and discover new Piaget creations. Nearly 60 years later, Piaget unveils a contemporary setting that encapsulates the distinctive extravagance and daring of the brand’s stylistic vernacular. The Piaget Salon’s vibrant aesthetic is a culmination of new Salon colour codes, meticulously selected from elements that inspire the brand and are found in Piaget’s collections: gold, white, coral red, pink, yellow, and the distinct vision of Piaget Blue, the signature color of the Maison. Piaget Blue invokes the warm, vibrant waters found in destinations that have inspired collections and are emblematic of the Maison’s charisma, sense of freedom and energy. The rich hue of Piaget Blue also references the stones used in Piaget creations, such as brilliant lapis lazuli and turquoise.
The new location’s glowing façade draws guests in with welcoming arched windows bathed in light. Once inside, visitors will explore a luminous world, designed in the most intricate of detail, including gold wall coverings that invoke Piaget’s signature Palace Décor, a special gold hand engraving technique used since the 60’s. True to the generous values of the Maison, the design of the Piaget Salon invites guests to experience the collections and share joyous moments. It also reveils a new VIP area for a unique and private moment.
The new Dubai Mall’s location will offer a selection of new gold and diamond pieces from ‘Piaget Sunlight’ fine jewellery collection, inspired by the glimmer and energy of the sun, as global exclusives. The Piaget Salon will also offer the full range of Piaget jewellery collections, including Piaget Possession, as well as the range of the Maison timepieces, including the iconic Piaget Gala.
The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewellery creations embody the radiance that defines the Maison.
This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in 1874 in the family farmhouse and devoted himself to producing high-precision movements. This marked the start of an ever-growing reputation. Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become the Maison’s trademark and leave a lasting impression in the art of watchmaking. Driven by Yves G. Piaget, the Maison swept to new heights of creativity in the 1960s. Piaget developed many privileged relationships with artists and artisans who greatly impacted generations with their inspirations and creativity.
Resulting in different collaborations, Piaget strongly believed in creative minds and artistic values. Using raw materials and strong craftsmanship, Piaget developed its own style; mastering the use of gold, exploring with colours, innovating new shapes, using precious gems and hard stones dials. The Maison’s jewellery collection grew in a strong direction with a resolute emphasis in colour, giving birth to the iconic Piaget look. Building on over 140 years of history, the ever-bold Maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewellery collections, as well as remarkable watches. In a world unconstrained by boundaries, Piaget the watchmaker-jeweller continues to explore unexpected creative possibilities, turning gold, stones and gems into brilliant works of art.
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