SHEIN showcases new collection at Arab Fashion Week
To officially celebrate its expansion in the Middle East, SHEIN held its first fashion show, part of the seventh edition of Arab Fashion Week held in Dubai. The eight-day event showcased new designers from around the globe in two of the city’s key fashion hubs, City Walk and Dubai Design District.
The SHEIN show highlighted sixteen of the brand’s most popular looks varying from athleticwear, casualwear and eveningwear to properly display the wide array of product segments available on the e-commerce platform.
The collection included casual and comfortable daytime dresses paired with trendy sneakers, crop tops with lightweight 90s’ inspired jackets, playful party dresses and ended with elegant evening outfits. The looks were styled to include matching jewelry, footwear and handbags, all available at the click of a finger. Each outfit was carefully thought through to appeal to all age ranges and to the multicultural and rapidly-growing fashion community in the region.
The new collection is now available on www.shein.com