SHISEIDO LAUNCHES A NEW MAKEUP COLLECTION
Established in 1872 in Ginza, Tokyo, SHISEIDO has continued to spearhead
innovation and act as a pioneer in the beauty space.
The relaunch of SHISEIDO Makeup in 2018 is the next exciting chapter in the company’s extensive history.
The brand’s mission is to gift Japan to the world by showcasing its rich heritage and groundbreaking technology via
an all-encompassing collection that is modern, minimalistic, visionary, expressive, and creative.
Universally recognized for craftsmanship and quality, SHISEIDO Makeup is committed to upholding its high standards by
incorporating the finest pigments and locally sourced ingredients.
The result is a weightless range of products that produce vibrant, visible, budge-proof pigment that feels invisible on the face.
By fusing two of Shiseido key pillars, art and science, and taking inspiration from the culture, fashion, and design of Japan,
SHISEIDO Makeup is poised to revolutionize the cosmetics market.
The brand’s new mantra—“Beauty Reimagined. Beauty Made With Soul.”—
is reflected by the entire collection that redefines
makeup via bold color, transformative textures and unsurpassed quality.
VISIBLE FEELS INVISIBLE
4 TEXTURES, 22 PRODUCTS, 135 SHADES
Weightless but lasting and make a statement with bold, impactful color.