STARZPLAY technology powers debut of Lionsgate Play in India
STARZPLAY, the subscription video on demand (SVOD) service, has utilized its in-house technology, by providing its managed service that encompasses the STARZPLAY Connect Platform to mark the successful launch of Lionsgate Play, a premium entertainment service in India. Developed by STARZPLAY, the STARZPLAY Connect platform enables the delivery of subscription management, billing, content management, video content delivery and connected devices.
The successful launch of the Lionsgate Play service, backed by STARZPLAY technology, also marks the continued expansion of the company’s strategy to license its STARZPLAY Connect platform to broadcast and telecom operators that demand a robust, dynamic Cloud based solution for providing entertainment services online.
This demonstrates the cutting-edge capabilities of STARZPLAY, not only in delivering SVOD services, but also in developing advanced technology that helps push the boundaries of online video entertainment. This deal firmly positions STARZPLAY as the regional leader in an online entertainment business, with a comprehensive understanding of the consumer-oriented and technical considerations essential to delivering a seamless OTT SVOD experience.
Highly flexible, with the ability to configure for emerging markets, STARZPLAY Connect is an end-to-end solution that is easily scalable to reach large markets. STARZPLAY has the ability to deliver the service with a complete marketing tech stack for its clients, to successfully launch and operate premium entertainment services seamlessly.
Danny Bates, CCO at STARZPLAY, said: “The deal to drive the launch of Lionsgate India, using our homegrown technology is a compelling win for STARZPLAY, the # 1 OTT platform in MENA . It further reiterates our leadership position as a premium provider of managed video services, highlighted by our ability to deliver against budgets and deadlines. With OTT SVOD services gaining momentum globally, STARZPLAY’s proven competency – both in offering all apps and connected devices as well as backend technology – positions us a partner of choice for new enterprises that seek to explore the potential offered by this dynamic industry.”
Rohit Jain, Managing Director, Lionsgate South Asia , said: “We are happy to partner with STARZPLAY for their technology offerings that helped us reduce the time-to-market and roll out LIONSGATE PLAY. We look forward to working with their team as we expand our distribution in South Asia through our curated content. Lionsgate Play’s handpicked content helps the consumers spend more time watching and less time browsing. Our operations, since launch with Vodafone India has had a great start and we are thankful to the STARZPLAY team for their support.”
An innovative digital start-up from the region, STARZPLAY has achieved exceptional growth and currently enjoys market leadership in online video subscription.