Swarovski LAUNCHES E-COMMERCE PLATFORM IN THE UAE
Swarovski, in partnership with Chalhoub Group, is launching the brand’s e-commerce platform in the UAE. This launch comes in line with Swarovski’s digitalization strategy aiming at reaching out to tech- savvy consumers in the UAE and providing them with a delightful and equally convenient shopping experience.
Roland Moecke, Executive Vice President, Consumer Goods Business, Swarovski: “For us at Swarovski our consumer always stands in the middle of what we do and how we present ourselves as a brand. Consequently we want to be accessible for our consumer in the traditional brick & mortar stores but as well in the e-commerce world. Bringing the two worlds close to each other and integrating them seamlessly is the future that our omni-channel shopper expects from us. We are very proud and happy to go live with our digital store in partnership with Chalhoub Group”.