Valmont AWF5 Event
Anti-aging to the 5th ?power!
In its insatiable quest for innovation, the Swiss anti-aging expert has created AWF5, a dual-line solution to fight the most visible signs of aging with absolute precision.
A.W.F… These three letters stand for Magicien du Temps’s new Anti-wrinkle and Firmness concept?: a product range offering effectiveness to the 5th power thanks to an exclusive complex of 5 active ingredients targeting 5 key factors in the dermis.
To discover in September 2018
Youth may be reflected on the epidermis, but it springs from the dermis itself.
With age, wrinkles appear. The skin becomes thinner and loses its elasticity as a result of the deterioration of macromolecules in the dermis. These macromolecules make up the extracellular matrix, a gel containing collagen and elastin fibers as well as other molecules such as glycosaminoglycans, which serve to retain water in the dermis.
AWF5 brings together five cutting-edge ingredients that target five key factors in the extracellular matrix of the dermis.
By targeting all components in the skin’s architecture, the AWF5 Complex strengthens the cutaneous structures that give the face its smooth and full appearance.
With iconic molecules in the world of dermo-cosmetics and the latest technological innovations, Valmont’s AWF5 Complex stands out as a feat of formulation in stunning concentrations.
5 ingredients – 5 factors
2 complementary collections
2 targeted actions
The V-LINE LIFTING line targets wrinkles, smoothing and rejuvenating the face.
The V-SHAPE FILLING line restores lost density for firmer and more toned skin.
V like the contours of a perfect face, V as in Victory over aging, V as in Valmont…
Both lines comprise a serum, cream and eye treatment. The two can be used separately or combined as necessary: an effective response to the skin’s every need.
The V-LINE LIFTING
Created from the AWF5 Complex and other ingredients chosen for their lifting power, the V-LINE LIFTING collection is a veritable anti-wrinkle antidote.
Smooths the features
Re-plumps wrinkled skin
Enhances the skin’s texture
V-LINE LIFTING CONCENTRATE
This serum, with its smooth gel-cream texture, melds into the skin, giving it a younger appearance.
The treatment works from the inside to rebuild the dermal matrix, gradually smoothing wrinkles and fine lines.
V-LINE LIFTING CREAM
A must-have treatment to fight wrinkles and fine lines on the face and neck.
This cutting-edge formula reduces the appearance of deep wrinkles and shallow lines from within the skin.
Its firm yet generous texture offers long-lasting comfort.
6 years younger* after only 2 months!
* The skin appears younger after an instrumental test –– Micro-relief by surface sampling – Twice daily application of V-LINE LIFTING CREAM for 56 days on a panel of 20 women with an average age of 56.
Generous textures for ultimate comfort??!
The V-LINE LIFTING serum and cream feature generous and comfortable textures, a refreshing change from typical lifting treatments that stretch the skin. Effectiveness with a healthy dose of sensory pleasure.
V-LINE LIFTING EYE CREAM
A rich and creamy texture to smooth wrinkles and tighten the skin around the eyes while reducing dark circles.
Enhancing skin density
The V-SHAPE FILLING
V-SHAPE FILLING produces a spectacular re-densifying effect by combining the AWF5 Complex and active ingredients known for their firming performance.
Restores density to the skin
Fills in lost volumes
Tones and increases elasticity
V-SHAPE FILLING CONCENTRATE
This rich and creamy sculpting serum helps transform the face by targeting sagging skin and re-plumping volumes.
By strengthening the structure of the dermis, it restores the skin’s firmness and tones the face.
V-SHAPE FILLING CREAM
The perfect treatment for a V-shaped face with flawless contours.
This firm cream melts into the skin, smoothing the nasolabial folds that naturally develop with passing time and restoring youth and firmness to the skin.
V-SHAPE FILLING EYE BALM
Rich as a balm, light as a gel.
This ultra-concentrated sculpting and firming balm re-firms the delicate skin around the eyes while working to diminish unsightly under eye bags.
Up to 13% greater firmness?!*?
* Instrumental test – cutometer measurement – Maximum values obtained on seven women with an average age of 47 following twice daily application for 56 days.
Average values under identical conditions for a panel of 21 women with an average age of 53: 6% greater firmness.
In the SPA
Summit of the Cervin
By tradition, professional care has accompanied all Valmont product launches since the creation of the brand, the launch of the AWF5 range is complemented by the Summit of the Cervin treatment.
With this resolutely lifting and firming expert treatment, Valmont showcases its technical expertise in 5 steps, as a tribute to the 5th highest peak in the Swiss Alps.