VILEBREQUIN REVEALED TO DUBAI’S IT CROWD THE FIRST DENIM COLLECTION
French luxury swimwear brand, Vilebrequin, held an event in Dubai showcasing the brand’s new Fall/Winter 2019 collection and revealing for the first time ever the Denim Capsule Collection. The F/W19 collection was inspired by sea turtles and the animal is found to be a constant muse in the new collection’s prints. The brand also introduced their new eco-friendly swimwear made from recyclable fibers that is designed to be kind to the oceans and a pleasure to wear. However, the highlight of the event was the new Denim Capsule Collection that portrayed the brand’s ability to continuously innovate on styles and products. Rooted in Vilebrequin’s DNA, the denim collection will accentuate the chic and cool characteristics of the 1970’s.
The event was hosted at the local beach club and resort, Cove Beach, in a true St. Tropez form. This season, Vilebrequin paid homage to the brand’s history and the themes of their collections by creating an event that combines elements from 70’s Rock and Roll and the collection’s vibrant neon colors. Marc Pirinoli, Vilebrequin’s Southern Europe and Middle East’s Director and Business development director stated that “Vilebrequin wanted to go back to the origin of the brand. Vilebrequin was born in 1971, a time were denim was very popular, so it was the right fit for the brand to expand to denim. The new denim collection is a collaboration with an Italian manufacturer Giada, which is one of the best manufactures of luxury jeans, thus further perfecting the synergy of our alliance.”
The focal point of the event, which was attended by VIP’s, influencers and media, was the fashion show that portrayed the St. Tropez ambiance and feel by incorporating denim pieces with beachwear. The fashion show successfully highlighted the Denim Collection as it captured the essence and DNA of the Vilebrequin brand. Other activities included LED performance, neon face and body painters.
True in its nature to continuously provide its clientele with impressive collections, the brand once again successfully captured the true spirit of the Vilebrequin brand with its activations and crowd.