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Ten products from Whirlpool and KitchenAid have been honored with coveted iF Labels at the iF DESIGN AWARD 2018, one of the world’s foremost design competitions. Two awards were received for Whirlpool’s premium appliance cooking suites, the W Collection W11 range – with both, integrated and protruding handle. Each of the W Collection cooking suites includes a built-in oven, built-in microwave, induction hob, and hood – all designed to beautifully coordinate. Two further iF DESIGN AWARDS were given to individual products, with the Whirlpool W Collection Front Loader Washing Machine and Iconic Fridge from KitchenAid – both selected by the international jury of design experts.

The iF DESIGN AWARD, one of the world’s largest and most highly respected design competitions, sees over 6,400 entries from 54 countries compete for a coveted iF label for outstanding design achievement. The award-winning products are carefully selected by a 63-member jury of international design experts.


“It makes us incredible proud to receive four iF DESIGN AWARDS, meaning no fewer than 10 products honored with an iF Award Label for our dedication to design and technology,” said Norbert Schmidt, Vice President, Market Operations, Products & Brands Marketing of Whirlpool EMEA. “Truly effective design brings together a product’s aesthetic quality with its ability to anticipate and fulfil the needs of the user – whether through great performance and features or delighting through every glance and touch. At Whirlpool, we believe in design that reflects modern lifestyles – in particular, the blending of our online and physical lives. We are very proud to receive such prestigious industry recognition for products that epitomise this commitment.”


W Collection Cooking Suite – W11 Protruding Handle

Inspired by modern kitchen cabinetry, this built-in suite from Whirlpool’s premium
W Collection range includes a built in: vertical hood, 77cm induction hob, oven and microwave combi with a protruding handle. The cooking suite features crafted metal handles with a dished surface treatment that cradles the thumb and draws focus to the subtle finger-print resistant reflective surface. The use of black glass creates a monolithic appearance as the cavity and screen remain hidden when turned off. The same 4.5″ Smart display is used on all built-in products, increasing familiarity and helping to guide users through the programs, memorizing their routines and suggesting perfect settings according to desired results. All appliances feature Internet connectivity to extend their flexibility and ease of use, for example, by letting users download recipe settings to their appliance.


 W Collection Cooking Suite – W11 Integrated Handle

This built-in suite from Whirlpool’s premium W Collection features a unique water-jet cut integrated handle to enable flush installation in the kitchen, for a cleaner contemporary appearance. The suite includes a built in: T-Shape slim hood, 90cm induction hob, oven and microwave combi with a pocket handle.


Black glass elegantly conceals cavities and the seamlessly integrated screens, which become invisible when powered off. Here again, a dished surface treatment and a reflective surface that doesn’t leave any fingerprints present a clean, linear aesthetic that focuses attention on the elegantly simple interface. The appearance of the appliances conveys a sense of exclusivity, while also highlighting the subtlety of the crafted details and to the smart functions and intuitive interfaces. Beneath the ultra-modern looks, the suite delivers truly futuristic features and interaction: Internet connectivity enables remote control via a smart device or browser, and lets users discover and download recipes, and control their appliance and cooking results with unprecedented simplicity.



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