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X-cite Unveils Blueair’s State-of-the-art Intelligent Range of Car Air Purifiers in Kuwait


X-cite by Alghanim Electronics, Kuwait’s largest electronic retailer, announced the launch of state-of-the-art in-car air purifiers from Blueair, which were developed after research has shown that in-car air quality contains up to 100% more PM2.5, ultrafine particles harmful to human health than the roadside air.


Senior representatives from X-cite and Blueair unveiled the revolutionary Blueair Cabin Air purifier for the first time in Kuwait.  The newly launched in-car air purifier guarantees everyone in the vehicle is breathing air free from city smog and harmful substances. The Blueair team demonstrated the effectiveness and advantages of using the new cabin air purifier, which cleaned the air inside the displayed Honda cars in less than just six minutes.


“We are thrilled to launch Blueair’s innovative in-car air purifiers in our showrooms and online shopping platform, which comes as a sheer reflection of X-cite’s commitment to meeting customers’ needs for clean air in cars and providing them with products that will undoubtedly add value to their lives,” said Bassil Kaddoura, Senior Marketing Manager at X-Cite by Alghanim Electronics.


Inefficient and polluting forms of energy and transport systems contribute to air pollution, which remains one of the biggest public health concerns in Kuwait and internationally.


“Air quality inside cars can be much worse than on the street, thanks to a combination of exhaust emissions from one’s own vehicle as well as from other vehicles, as well as particles from tires and road wear products that enter through ventilation and air-conditioning systems,” said TR Ganesh, General Manager, Blueair Middle East. “With its high-performance technology, Cabin car air purifier will offer Kuwait’s residents peace of mind that 99.97% of these impurities are being filtered out.”

An executive from X-cite explains the features of Blueair’s Cabin air purfier to a customer

Given the long hours spent driving, a staggering 72% of consumers are worried about the impact the air circulating inside their cars may have on themselves and their families. The same number, 72% of people asked, also said that they are aware of the negative health effects of breathing polluted air, reveals a survey carried out for Blueair by independent UK research firm Bonamy Finch.


Last year, US scientists found that levels of soot and chemicals inside cars were twice as high as those measured by roadside detectors. A few months ago, scientists at London Metropolitan University revealed that car air-conditioning systems can function as breeding grounds for bacteria. Additionally, the seats, fabric, carpet and other crevices can become home over time to pollutants and allergens, all of which might result in significant allergic reactions and health discomfort. The United Nations warned earlier this year that more than 80 per cent of people living in urban areas are exposed to air quality levels that exceed World Health Organization guidelines and are at risk respiratory diseases and other long-term health problems.


Blueair intelligent appliance with integrated sensors, Bluetooth and Blueair Friend compatible, can be easily installed and is equipped with Blueair’s pioneering HEPASilent™ technology, which filters out at least 99.97% of airborne pollutants such as PM2.5, car exhausts, road wear, smoke, dust, soot, sand, pollen, bacteria and viruses as small as 0.1 micron in size. Sustainably designed for highest road safety, the Cabin P1/i is available for cars, trucks and other road vehicles. With its sustainable Swedish design and whisper-silent technology, the new range upgrades consumers’ lives in more ways than one.


Product Specifications:

  • Best-in-class: 360-degree air intake, based on HEPASilent™ technology which removes 99.97% of airborne pollutants such as car exhausts, road wear, PM2.5, pollen, dust and smoke as small as 0.1 micron in size
  • Best CADR (Clean Air Delivery Rate) of 38 cubic metres per hour
  • 5ACH (Air Changes/Hour); Cleans air a mid-sized car in 5-6 minutes
  • Designed for Safety


TR Ganesh demos the Blueair Cabin Car Air Purifier

About X-cite:

Through its customer-centric concept, X-cite offers customers competitive quality and prices to serve every segment, providing them with the highest level of service, engaging with them, and earning their trust through supporting services and offerings. X-cite also enable customers to shop from the comfort of their homes through its free mobile app and shopping website at www.xcite.com


X-cite has established itself as a leading brand in providing the latest products to customers as it continues to build strong relations with international brands in the electronics sector. Continuously seeking to satisfy the needs of its customers, X-cite provides them with diverse services that enable customers to experience products and interact with them, and the service of buy online and pick the product in store, whether in their 27 showrooms or through the website, designed to make online shopping a fast and easy experience. X-cite also offers premium maintenance and purchase services at most of its major showrooms throughout Kuwait and other services such as free delivery and X-care packages.


To stay updated on the latest events, monthly promotions and offers, subscribe to the daily newsletter on xcite.com, follow X-cite’s social media channels on Instagram, Twitter and Snapchat, @xcitealghanim, or Facebook, XcitebyAlghanim, or visit the online store at www.xcite.com


About Blueair

Blueair is one of the world’s leading producers of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy-efficient products and services to consumers in over 60 countries around the world. Blueair is part of the Unilever family of brands. http://www.blueair.com


1 Comment
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