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YSL BEAUTY: ROUGE PUR COUTURE THE SLIM

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LEATHER-MATTE LIPS GET READY TO WALK THE LINE

Modern, daring – always three steps ahead, YSL Beauté knows the true power of matte.

As the first lip range from YSL Beauté Global Beauty Director Tom Pecheux, ROUGE PUR COUTURE THE SLIM dresses lips up in a couture leather matte finish that feels ultra comfortable and casual to wear. In 2018, let’s break all the boundaries with a trailblazing new matte that dares to do things differently.

Are you ready to #walktheline?

COUTURE AND CASUAL PLAY WITH THE BOUNDARIES

Convention and rebellion; couture and casual. Where do your limits lie? Made for the woman who loves to trace her own path, RPC THE SLIM is the ultimate lip fit.

Inspired by the dense colour and suppleness of leather, RPC THE SLIM instantly emboldens the lips with a full coverage, ultra-pigmented matte finish in a single stroke.

The soft formula glides on creamy, moving comfortably with your lips, just like the perfect skinny fit jeans. A texture so light and supple you will forget you even have it on.

So dare to walk the line.

RPC THE SLIM reinvents lipstick as you know it with an ultra-slim, square-cut bullet that gives you precision to push lips’ curves. Classic and couture, yet effortlessly cool; gold metal accessorises edgy matte black in RPC THE SLIM’s stand-out packaging.

“The dense, powdery texture and intense colour of RPC THE SLIM calls for a perfectly defined lip line. Drawing a square shape around the Cupid’s bow before applying lip colour is an insider trick known to professional makeup artists. So, I simplified the application process and designed a square bullet to help women create a sharp lip line for themselves. To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct Cupid’s bow. Then work outwards, using the sides of the square to add a highprecision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising, ‘push up’ effect.”

Tom Pecheux

Available in 24 couture shades, designed by Tom Pecheux, RPC THE SLIM is the lipstick that makes women dare to test the limits.

No 1 Rouge Extravagant

No 2 Strange Orange

No 3 Orange Illusion

No 4 Fuchsia Excentrique

No 5 Peculiar Pink

No 6 Nu Insolite

No 7 Rose Oxymore

No 8 Contrary Fuchsia

No 9 Red Enigma

No 10 Corail Antinomique

No 11 Ambiguous Beige

No 12 Nu Incongru

No 13 Original Coral

No 14 Rose Curieux

No 15 Fuchsia Atypique

No 16 Rosewood Oddity

No 17 Nude Antonym

No 18 Reverse Red

No 19 Rose Absurde

No 20 Carmine Catch

No 21 Rouge Paradoxe

No 22 Ironic Burgundy

No 23 Mystery Red

No 24 Rare Rose

One limited edition shade takes Black Opium as its style icon. RPC THE SLIM couture packaging meets its match in an addictive, glittered bullet – a shot of energy for the lips.

No 25 Black Opium Collector


YSL Beauty – RPC The Slim lipstick – film projection on Burj Khalifa

WALK THE LINE WITH EDIE CAMPBELL BE THE WOMAN WHO DARES THE CAMPAIGN

Shot by photographer Craig McDean, Edie Campbell is a woman who likes to push the limits. A paradox, a contradiction; she is couture and casual, seductive but nonchalant. Revelling in the extreme, she waits amidst the sleek graphic lines of a car park, RPC THE SLIM No 21 Rouge Paradox held loosely in her hand. A flash of leather skinnies, a leather matte finish to her lips; Edie invites you to join her – it is your time to #walktheline.

4 Comments
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