YSL BEAUTY: ROUGE PUR COUTURE THE SLIM
LEATHER-MATTE LIPS GET READY TO WALK THE LINE
Modern, daring – always three steps ahead, YSL Beauté knows the true power of matte.
As the first lip range from YSL Beauté Global Beauty Director Tom Pecheux, ROUGE PUR COUTURE THE SLIM dresses lips up in a couture leather matte finish that feels ultra comfortable and casual to wear. In 2018, let’s break all the boundaries with a trailblazing new matte that dares to do things differently.
Are you ready to #walktheline?
COUTURE AND CASUAL PLAY WITH THE BOUNDARIES
Convention and rebellion; couture and casual. Where do your limits lie? Made for the woman who loves to trace her own path, RPC THE SLIM is the ultimate lip fit.
Inspired by the dense colour and suppleness of leather, RPC THE SLIM instantly emboldens the lips with a full coverage, ultra-pigmented matte finish in a single stroke.
The soft formula glides on creamy, moving comfortably with your lips, just like the perfect skinny fit jeans. A texture so light and supple you will forget you even have it on.
So dare to walk the line.
RPC THE SLIM reinvents lipstick as you know it with an ultra-slim, square-cut bullet that gives you precision to push lips’ curves. Classic and couture, yet effortlessly cool; gold metal accessorises edgy matte black in RPC THE SLIM’s stand-out packaging.
“The dense, powdery texture and intense colour of RPC THE SLIM calls for a perfectly defined lip line. Drawing a square shape around the Cupid’s bow before applying lip colour is an insider trick known to professional makeup artists. So, I simplified the application process and designed a square bullet to help women create a sharp lip line for themselves. To create a volumising effect on lips, I would start at the centre of the upper lip, using the square corners of the bullet to create a distinct Cupid’s bow. Then work outwards, using the sides of the square to add a highprecision, sharply-defined lip line on both the top and bottom lips. This accentuates the natural curve of the lips, delivering that volumising, ‘push up’ effect.”
Available in 24 couture shades, designed by Tom Pecheux, RPC THE SLIM is the lipstick that makes women dare to test the limits.
No 1 Rouge Extravagant
No 2 Strange Orange
No 3 Orange Illusion
No 4 Fuchsia Excentrique
No 5 Peculiar Pink
No 6 Nu Insolite
No 7 Rose Oxymore
No 8 Contrary Fuchsia
No 9 Red Enigma
No 10 Corail Antinomique
No 11 Ambiguous Beige
No 12 Nu Incongru
No 13 Original Coral
No 14 Rose Curieux
No 15 Fuchsia Atypique
No 16 Rosewood Oddity
No 17 Nude Antonym
No 18 Reverse Red
No 19 Rose Absurde
No 20 Carmine Catch
No 21 Rouge Paradoxe
No 22 Ironic Burgundy
No 23 Mystery Red
No 24 Rare Rose
One limited edition shade takes Black Opium as its style icon. RPC THE SLIM couture packaging meets its match in an addictive, glittered bullet – a shot of energy for the lips.
No 25 Black Opium Collector
WALK THE LINE WITH EDIE CAMPBELL BE THE WOMAN WHO DARES THE CAMPAIGN
Shot by photographer Craig McDean, Edie Campbell is a woman who likes to push the limits. A paradox, a contradiction; she is couture and casual, seductive but nonchalant. Revelling in the extreme, she waits amidst the sleek graphic lines of a car park, RPC THE SLIM No 21 Rouge Paradox held loosely in her hand. A flash of leather skinnies, a leather matte finish to her lips; Edie invites you to join her – it is your time to #walktheline.