Acqua Di Parma : La Double J
Acqua di Parma takes its first steps in the world of fashion design and chooses La DoubleJ to create an essential kit to live a summer in pure Italian style. The new partnership is based on a great creative synergy and a deep sharing of values.
JJ Martin, founder of the brand, is the heart and soul of La DoubleJ. Born in Los Angeles and living in Milan since 2001, with years of experience as a fashion editor and journalist, JJ knew how to create more than just a lifestyle brand. La DoubleJ is a way of living and being in the world, suspended between vintage atmospheres and modern moods. Every La DoubleJ creation, from the clothes to the interior design pieces, is a love letter to Italy and to that unmistakable art of Italian living that JJ has always loved.
This successful partnership gave life to the Blu Mediterraneo by La DoubleJ capsule collection. Every product is a discovery and a delight, because of the fresh new formula behind it, for the emotions it conjures up and for brimming with the aromatic essence of the Italian Mediterranean. Every creation has the radiant elegance of La DoubleJ’s trademark pattern for Acqua di Parma, which covers the packages and is also featured in the accessories and lifestyle products.
The radiant style, the subtle elegance, the essential and sophisticated design of Acqua di Parma combine with the bright and optimistic spirit of La DoubleJ. Both share a strong passion for the most authentic Italian craft traditions: indeed, both Acqua di Parma and La DoubleJ enjoy celebrating and rediscovering them. Both search for the rarest and most highly-prized materials, from Italy’s microregions. For example, Como’s silks, used by La DoubleJ and the ingredients for Acqua di Parma fragrances.
Famous for its vibrant prints, for its vintage yet completely modern taste, JJ Martin wanted to revamp the motif launched with its first collection. A harmonious and dynamic pattern rediscovered in a historical archive of Italian fabrics characterised by the Maison’s own iconic colours.
The essences of Arancia di Capri, Fico di Amalfi and Mirto di Panarea, among the most popular of Acqua di Parma’s Blu Mediterraneo collection, are the main ingredients for the body products. These luxurious beauty rituals for a radiant summer are complemented by a wide range of products, from the home candles and notebooks to the accessories, including the beach towels, beachwear pouches and tote bags.
The same joyful elegant spirit characterises the advertising campaign. The windows of a stylised historical building with a façade in the Maison’s trademark blue and yellow shades open up, surprisingly revealing the different creations of the Blu Mediterraneo by La DoubleJ summer kit.
This will be an amazing and unforgettable summer with La DoubleJ and Acqua di Parma.
“With La DoubleJ it was love at first sight. The brand represents a bold fashion and daring lifestyle and a creative and positive vision, preserving the same passion for elegance and Italian style that Acqua di Parma has always been renowned for. More than just a partnership, it has been a mutual exchange of energies, which has led, in a very natural way, to an innovative collection. Together with La DoubleJ, we wanted to offer to our global customers the definitive summer kit for a holiday in true Italian style”, says Laura Burdese, Chair and CEO of Acqua di Parma.
“I’m very happy about working together with Acqua di Parma, a brand that has always represented for me the symbol of Italian excellence. I absolutely adore the Maison’s essential yet sophisticated nature, and one of my favourite fragrances is Arancia di Capri. I fully identify with that imperfect perfection that transforms every artisanal creation into something unique and with that informal joyous elegance that elevates Acqua di Parma to an icon of Italian style. With Blu Mediterraneo by La DoubleJ summer kit we’ve succeeded in creating something new and at the same time completely consistent with the values and identity of both brands”, says JJ Martin, founder of La DoubleJ.