ACQUA DI PARMA WELCOMES ITS SECOND BOUTIQUE IN THE UNITED ARAB EMIRATES

The Maison continues its retail development in the Middle East, bringing its Italian style to the Dubai Hills Mall

Acqua di Parma launches its second Boutique in the UAE, ready to welcome clients within its new space in the Dubai Hills Mall. The new opening in Dubai expands the Maison’s presence in the region and represents a further strategic step towards strengthening its relationship with clients in the Middle East markets.

The Maison continues with its tight schedule of international openings, while already boasting boutiques in Milan, Rome, Paris, Miami, Qatar, besides its 15 stores in China, 3 in Taiwan, 1 Singapore and 1 in Japan.

Inside the exciting new retail Mall, the Maison is in an area dedicated to prestigious international brands. The boutique features distinctive elements from the original concept developed for Acqua di Parma, where guests can discover and feel welcomed in an Italian home. Essential shapes, Italian design, and premium materials, together with the most skilled craftsmanship, create the perfect environment to discover the Acqua di Parma universe. Two grand features stand out: the large and iconic yellow hat box hanging on a wall like an installation and the modern glass chandelier, a masterpiece of artistic craftmanship made with clear glass and amber elements, cast in plate following the ancient techniques of the Murano maestros.

The white, black, and natural walnut-toned reed wood texture on the walls, alternating lights and shadows, calls to mind the Italian landscapes. Clients can discover the complete Acqua di Parma lines, from Colonias to Signatures of the Sun, via the Tavolo delle Fragranze (Fragrance Bar), and the Candle Wall, which is a showcase for the Home Collection. The boutique also features the interactive Fragrance Finder, an innovative digital tool to help clients find the right fragrance through an interactive and sensorial experience.

Just like in an Italian house, the view opens onto a patio in which every detail transmits the vibrant energy of Blu Mediterraneo: the precious terrazzo floor, the frescoes made in an Italian atelier featuring the Frutti d’Oro, the Colonia essence, and the video wall that invites visitors to a fascinating journey in the Italian Mediterranean.

An elegant travertine counter is the centerpiece of the area dedicated to the Acqua di Parma art of gifting. Here customers can discover engraving and monogramming services for caps and bottles and packaging customization.

Acqua di Parma in Dubai Hills Mall: all the sophisticated atmosphere and intimate and personal style of an Italian home where you can live and discover the universe of the Maison in all its aspects.

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