AI Takes the Helm in Shaping Marketing Strategy, Says Hina Bakht, MD of EVOPS Marketing and PR

In today’s dynamic and fast-paced business environment, artificial intelligence (AI) has emerged as a game-changer, revolutionizing various industries including marketing. As businesses continue to navigate the ever-evolving marketing landscape, AI’s role in shaping marketing strategy is poised to grow exponentially.

Hina Bakht, Managing Director of Dubai-based EVOPS Marketing and PR, believes with AI enabled marketing tools, businesses can achieve unprecedented levels of efficiency and effectiveness.

With a deep understanding of the marketing industry, Hina emphasized, “The transformative impact of AI, with its ability to drive efficiency, personalization, and ultimately, business growth is being widely recognized.

“AI has become an indispensable tool in today’s marketing arsenal and very useful in aligning marketing efforts with customer needs and preferences. Its ability to analyze vast amounts of data, identify patterns, and generate actionable insights empowers businesses to make data-driven decisions and drive impactful marketing strategies,” she stated.

Hina further highlighted the critical role AI plays in understanding customer behavior and delivering personalized experiences. “AI enables marketers to gather valuable customer insights, such as browsing patterns, purchase history, and social media interactions. With this wealth of information, businesses can craft highly targeted campaigns, tailored to meet individual customer needs and preferences,” she explained.

EVOPS Marketing and PR, a reputed marketing consultancy based in Dubai, has embraced AI to enhance their clients’ marketing efforts. Hina emphasized the advantages AI brings to their organization and the clients they serve. “We have witnessed first-hand the positive impact of AI in driving marketing strategy. By leveraging AI-powered tools, we have been able to optimize our clients’ campaigns, streamline processes, and achieve remarkable results,” she shared.

Hina acknowledged, “AI-powered language generation tools have the remarkable ability to produce engaging and persuasive content, enabling marketing agencies to streamline their content creation processes and deliver high-quality, personalized messaging at scale. These tools can generate compelling blog posts, social media captions, email campaigns, and website copy, freeing up valuable time for marketers to focus on strategic planning and analysis.”

While acknowledging the significance of AI, Hina also stressed the importance of human expertise in harnessing its full potential. “AI is a powerful ally, but human creativity and strategic thinking remain invaluable. Combining AI’s analytical capabilities with human ingenuity is the key to unlocking marketing success in the AI era,” she affirmed.


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