Al Ain Distribution Company, Emirates Fast Food Co (McDonald’s UAE), Emirates NBD, Ittihad Investments, and Majid Al Futtaim Lead UAE Digital Innovation

The UAE’s innovators Al Ain Distribution Company, Emirates Fast Food Co. LLC, Emirates NBD, Ittihad International Investment and Majid Al Futtaim have been recognized for excelling in the Middle East and North Africa’s digital transformation market, which is estimated at USD 2.4 billion in 2020.


As the region embraces the Experience Economy, organizations are digitally transforming with real-time platforms to enhance customer and employee experiences. Future Market Insights predicts that MENA’s digital transformation market will more than double from USD 1 billion in 2014 to USD 2.4 billion in 2020.


The SAP MENA Quality Awards recognize the region’s top digital transformation initiatives. Judges ranked winners based on realized business benefits across four categories: Business Transformation, Cloud Transformation, Fast, and Innovation.


“The UAE leads the region’s rapidly-growing digital transformation market, and organizations are aspiring to leverage real-time technologies to optimize operations and experiences,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “Our SAP MENA Quality Awards winners have become true Intelligent Enterprise by digitally transforming their practices and delivering business innovation.”


In the “Cloud Transformation” category, Ittihad International Investment with Tyconz, and Majid Al Futtaim with Rolling Arrays, deployed the SAP SuccessFactors human management experience suite to transform experiences for tens of thousands of employees.


In the “Innovation” category, the winners deployed real-time business platforms to optimize operations, costs and customer experiences. Winners include Al Ain Distribution Company with Clariba on the SAP HANA in-memory platform, Emirates Fast Food Co. (McDonald’s UAE) with Seidor MENA on the S/4HANA cloud real-time business suite and SuccessFactors, and Emirates NBD with SAP Field Services as the first global banking deployment of the SAP Financial Services Data Platform on the SAP HANA platform.


In the “Fast” category, the GCC Interconnection Authority, Gulf Marketing Group, and ENGRO in Pakistan all won awards. Gulf Marketing Group, with Clariba, used the SAP Extended Warehouse Management solution in its new Mega Distribution Center to optimize order cycles, operations, costs and inventory.


In the “Business Transformation” category, the winners include Saudi Ground Services with BaasKaar IT Company, Industrial Development Fund with Al-Bilad Arabia, and Hilal Foods with Siemens Pakistan.


“Our SAP MENA Quality Awards recognize Al Ain Distribution Company, Emirates Fast Food Co, Emirates NBD, Ittihad International Investment LLC, and Majid Al Futtaim as leading innovators,” said Frank Forndron, CCO – Head of Customer Success Office, SAP EMEA South. “Our channel partners play a key role in enabling innovative projects that transform customer experiences.”


Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @sapnews.

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