Al-Futtaim Blue and Justlife partner to offer exclusive rewards to customers in the UAE

Al-Futtaim loyalty programme Blue has partnered with Justlife, a leading online marketplace for home services, to offer exclusive benefits and rewards to customers in the UAE. This collaboration will enhance customers’ everyday lives with added convenience, value, and savings.

Blue members can now earn 1 Blue point for every 1 AED spent on Justlife services. Points can be accumulated by uploading digital receipts through the Blue app within three days of purchase. These points can be redeemed for a wide range of rewards within the Al-Futtaim ecosystem and beyond.

Furthermore, Blue members will also enjoy AED 140 off across four Justlife services in the UAE. Details about the specific services included in this offer, validity dates, and the required promo code are now available on the  Blue Rewards app.

Commenting on the announcement, Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Blue, said: “We are excited to partner with Justlife to offer our Blue members enhanced value and convenience. This partnership is a testament to Al-Futtaim’s ongoing efforts to enrich our customers’ lives through innovative solutions and meaningful rewards. By combining the power of Blue with “Justlife’s” top-tier services, we’re delivering a seamless and rewarding experience that simplifies everyday life for our members across the UAE and other markets.”

Meanwhile, Baris Kocdur, VP of Marketing at Justlife, said: “At Justlife, our mission is to simplify daily life for our customers. Partnering with Al-Futtaim Blue elevates this mission, unlocking seamless convenience and exceptional rewards for more people across the UAE. Together, we’re making life simpler—and more rewarding—one service at a time.”

As part of its ongoing digital transformation strategy, Al-Futtaim is committed to leveraging technology and partnerships to enhance customer experiences. The strategic alliance with Justlife exemplifies this approach, offering members a convenient digital gateway to essential everyday services. Blue offers free membership and a wide range of benefits, including 2 for 1 offers, discounts, point accumulation, and cashback across diverse sectors. By combining their strengths, Blue and Justlife are empowering customers in the UAE to boost value, enjoy exclusive offers, and simplify their daily lives.