Acqua di Parma launches its first boutique in the Kingdom of Saudi Arabia, opening in the thought-after shopping center Riyadh Park. Following the successful openings across the UAE and Qatar, Saudi Arabia represents a strategic step towards the expansion of the brand further across the Middle East enriching the Kingdom’s retail landscape with timeless elegance.
In harmony with the brand’s global strategy, the Riyadh Park Boutique joins the esteemed roster of international locations, including Milan, Rome, Paris, and Miami, as well as multiple stores in China, Taiwan, and Japan. This move reflects Acqua di Parma’s dedication to introducing the epitome of Italian style for discerning patrons worldwide.
The Riyadh Park Boutique is strategically positioned within the heart of the shopping centre, offering an exquisite Italian Arte di Vivere experience to Saudi Arabia’s finest clientele. The boutique serves as a testament to Acqua di Parma’s seamless blend of Italian sophistication and the opulence of the Kingdom of Saudi Arabia.
Spanning 54 square meters, the boutique reflects modern Italian artistry, blending a rich heritage with the nuances of contemporary retail. Dominating the heart of the boutique is the fresco by Pictalab Wallpaper, an artistic piece that echoes the grandeur of traditional Italian mosaics. This splendid creation forms a captivating backdrop, celebrating the finesse of Italian craftsmanship.
Within this elegant setting, the Acqua di Parma Colonia fragrance takes center stage, showcased against a luminous wall in a repeating pattern. The store’s layout, featuring three arch-shaped bays, offers a dynamic and flexible product display with a nature and classical-themed fresco that contrasts the geometry of the mosaics. This versatile design allows an evolving narrative highlighting the Maison’s lifestyle offerings.
A unique enclave is dedicated to the Home Collection, where clients can browse iconic items including the Cube candles. In addition, the Art of Gifting animations bring an interactive element to the boutique, offering personalized experiences with an engraving machine.
Complementing the boutique’s narrative is the Heritage Wall, which succinctly encapsulates the essence of Acqua di Parma through key motifs and stories. This area is crafted to be an inviting oasis, complete with a mini zone designed for relaxation and discovery, augmented by a serene fountain. Here, customers are encouraged to explore Acqua di Parma’s extensive range of ancillary products.
Acqua di Parma’s latest boutique beckons visitors into an intimate haven reminiscent of an authentic Italian home. The design, distinct to the Riyadh location, harmonizes essential shapes, Italian design aesthetics, premium materials, and meticulous craftsmanship.