Beautyworld’s extensive and insightful new report, in collaboration with BeautyMatter, provides industry professionals with all-new research, core data and intelligence into the Middle East’s fast-growing beauty industry for the first time.
With the MENA (Middle East and North Africa) beauty and personal care industry currently valued at US$46 billion and projected to reach US$60 billion by 2025 according to estimations by Euromonitor, the bespoke Beautyworld x BeautyMatter 2024 Middle East Market Report offers a timely and in-depth statistical look at the evolution, development, and future growth of the region’s beauty industry.
The report uses data, intelligence and insights from industry executives and experts to distil the intricacies of consumer demographics, the driving forces behind evolving trends, and the emergence of the new beauty consumer in the region.
The data not only analyses the rising demand for beauty and wellness products in the region. it also illustrates the high potential for continued growth rate in the sector, in part driven by the Middle East’s younger and digitally connected demographic, urbanization, rising disposable incomes and a growing expat community – with insightful predictions as to market worth in the near future.