The 28th edition of the Middle East’s largest international trade fair for the beauty and wellness industry will take place in Dubai, United Arab Emirates from Monday 28 October to Wednesday 30 October 2024. Featuring some of the world’s most influential brands and local beauty, fragrance and wellness heroes, the show is organised by Messe Frankfurt Middle East GmBH. This year’s theme, ‘Illuminating the business of beauty’, is set to shine a light on what’s trending in the beauty industry, as well as providing unparalleled brand showcases, plus networking and business opportunities.
Beautyworld Middle East continues to play a vital role in the growth and development of the beauty and wellness industry and is one of the most influential and visited beauty trade shows in the world. This year over 2000 exhibitors and 70,000+ visitors will be welcomed through the doors with over 150 countries represented.
Beautyworld Middle East 2024 highlights:
Signature Scent – a fan favourite, the Signature Scent competition will see 15 international fragrance houses battle it out to create the signature scent of Beautyworld Middle East 2024. Using the latest technology by Airparfum®, show attendees will be able to sample multiple fragrances in a “dry” olfactive experience without overwhelming their senses. Voting is open to all visitors to choose their favourite scent which captures the atmosphere and ambition of the region’s largest beauty and wellness show.
Front Row by Nazih – live skincare, haircare and nailcare demonstrations from global educators and artists will take place across a packed three-day schedule. Vibrant, trendsetting speakers will guide the audience through fun and educational mini sessions featuring household brand names such as ghd, Revlon, Guinot and Alterego.
Nail it! By Nazih Group – a celebration of artistry, skill and passion, the Nail It! competition is an opportunity for seasoned professionals and future stars to shine. Awards will be given across six categories with the winners crowned on the Front Row stage each day. Brands participating this year include Artistic Nail Design – a brand designed by nail artists for nail artists; Bandi – an eco-friendly Korean professional nail brand; and Credo – a German family business in its fifth generation.
Quintessence – the art of perfume
Featuring over 50 of the world’s most unique brands and creators, this exclusive platform offers a curated showcase of scents in a bespoke, luxurious environment. Celebrating rare, exquisite and truly niche scents – don’t miss an opportunity to meet the crème de la crème of perfume brands including Soul of Makeen, Ramon Bejar, Vertus and Giardini Di Toscana.
Next in Beauty Conference
With 24 free-to-attend sessions featuring over 50 speakers across three days, the immersive Next in Beauty Conference encompasses market intelligence, emerging trends and the revolutionary innovations that are reshaping the beauty sector. The keynote speaker for 2024 is TV star Joelle Mardinian, a leading figure in the cosmetics industry who transformed her passion for beauty into a brand that resonates with millions. The 2024 lineup of local and international speakers also includes Ralph Bou Nader, General Manager of Arabian Oud International; Marina Mansour, Vice President of Beauty & Wellness- Kyra; Tony Jaillot, CEO of SWEETCH; Tara Rose Kidd, Managing Director of Tara Rose Salon and Kelly Kovack, Founder of BeautyMatter.
Beautyworld Middle East Awards 2024
The much-loved Beautyworld Awards, which acknowledge excellence and ingenuity in the beauty and fragrance industry, is back for 2024 with 17 award categories and a lifetime achievement award. Six new categories for 2024 include Male Grooming Product Of The Year, Hair Styling Device Of The Year and Skincare Product Of The Year. Taking place at the Conrad Hotel Dubai at 7pm on 29 October, a gala dinner and ceremony will celebrate the great and good of the industry.
NEW – beautyLIVE
Making its debut at this year’s Beautyworld Middle East is a brand-new stage where beauty takes centre stage with an exciting blend of live hair and makeup demonstrations. During an unmissable three days of education and inspiration, beautyLIVE will feature Arabian Color Fiesta – the largest hair competition in the GCC in partnership with Goldwell. Watch at finalists battle it out to be crowned with the ultimate titles of Hair Colorist of the Year, Hair Cutter of the Year and New Talent of the Year.
NEW – Beauty Beginnings
In partnership with the International Luxury Brand Consultancy, an exciting new discovery zone will be launching at this year’s Beautyworld Middle East 2024. Exclusively designed to introduce beauty brands to the MENA region for the very first time, a hand-picked edit of emerging start ups and more established SMEs will showcase the ingenuity and creativity of the beauty sector.
For more information, visit https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html
To access the exhibitor’s digital press box, please use this link: https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en/press/dpb.html