BEX Beauty continues to captivate the UAE beauty scene, blending radiant glamour with innovative, skin-friendly formulas. Founded by the celebrated Emirati artist Balqees Fathi, BEX Beauty has become a beacon for luxurious, high-performance makeup that celebrates both elegance and authenticity. Designed with the needs and aspirations of Arab women in mind, BEX Beauty has proudly grown into a trusted, beloved brand across the GCC.
BEX Beauty’s mission has always been to offer products that are not only glamorous but also nourishing, promoting skin health as the foundation for every beauty look. Balqees Fathi, a highly respected figure with over 15.9 Instagram million followers, envisioned BEX as a brand that fills the gap between high-glamour and science backed skin care, offering products that resonate with Arab women from all walks of life.
Among the highlights in BEX’s collection are the much-loved Diamond Highlighter Sticks, which provide an instantly radiant glow, and the B Berry Lip Plumpers, which deliver long-lasting, intense colour and deep hydration. These products, along with essentials like the Café Concealers and Dialogue Mascara, empower women to express themselves confidently and effortlessly?.
Bex Beauty’s mission is clear: blend high-quality, skin-loving ingredients with glamorous, long-lasting results. Every product, from the creamy Café Concealer to the luxe Midnight Liquid Eyeliner, is designed with Arab skin tones in mind and combines vibrant color with rich hydration.
Products like the Diamond Highlighter and Sweet Candy Liquid Lipsticks help women to achieve a gorgeous look that bolsters confidence, while skincare essentials like the Moisturizing Cleansing Balm and Royal Jelly & Honey Masks focus on skin health and rejuvenation.
Balqees has a unique penchant for marrying luxury with science affirmed cosmetics. BEX Beauty is not just as a makeup line but as a lifestyle choice that prioritizes quality and cultural reverence. Every product in the line is cruelty-free, with several items also certified vegan and dermatologically tested.
With its blend of artistry, quality, and respect for Arab beauty traditions, Bex Beauty inspires women across the UAE to embrace their unique beauty with confidence.
BEX Beauty is a luxury beauty brand created by celebrated Emirati artist Balqees Fathi, inspired by the elegance and needs of Arab women. Merging glamour with nourishing skincare, BEX Beauty delivers products designed to enhance the unique beauty of Middle Eastern skin tones. Each product, from the iconic Glow Girl Liquid Highlighter to the Café Concealer, is crafted with skin-loving ingredients for a radiant and confident look. Balqees envisioned BEX as more than makeup, making it a lifestyle brand that embraces both artistry and science. With products that are cruelty-free, vegan-certified, and dermatologically tested, BEX Beauty prioritizes quality and ethical standards. Targeted for women across the GCC, it empowers them to express their individuality with makeup and skincare that celebrates their unique look.
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