Bella Hadid, a modern-day, generation-defining beauty icon, is revealed as the face of Charlotte Tilbury’s latest Airbrush Flawless innovation, Airbrush Flawless Lip Blur!
Charlotte’s award-winning, best-selling Airbrush Flawless icons were born backstage out of a customer need – working as a makeup artist at fashion shows and on studio sets Charlotte was mixing concealers and powders to create that SMOOTHING, SOFT-FOCUS, AIRBRUSH EFFECT.. The NEW! Airbrush Flawless Lip Blur, created with Powder Blur technology gives the illusion of a matte powder pout without drying, creasing, settling into fine lines, or feathering.
And now, for the launch of Charlotte’s NEW! Airbrush Flawless Lip Blur, Bella Hadid is the perfect beauty muse and campaign star to embody the supermodel glamour of the 90s era – she is this generation’s supermodel icon! From the black and white studio set-up, to the camcorder filter, the campaign truly brings to life the sexy, monochromatic mood of that decade. Bella’s iconic latex catsuit was perfectly complemented by Charlotte’s Airbrush Flawless Lip Blur for a stunning beauty look.
Bella truly understands the power of makeup to create confidence, together Bella and Charlotte are celebrating the power of beauty to unlock confidence in everyone, everywhere. By creating innovative and inspiring beauty magic they will empower a beauty community around the world to FEEL and LOOK like the most beautiful version of themselves.
Charlotte Tilbury on Bella Hadid:
“Darlings!! I am so thrilled to reveal my friend and gorgeous beauty muse Bella Hadid will star in my new! Airbrush lip blur campaign.
I’ll always remember when she told me how obsessed she is with my airbrush icons and I was so proud when she told me she takes it on every shoot, gives them to every make-up artist and are part of her everyday makeup routine because she can always trust them to give her the most incredible confidence boosting results.
That’s why she is the perfect partner for this campaign. We both share a passion and understanding of the power of great makeup to transform how someone feels so they can be their most confident selves and go on to conquer their worlds.
On set, I saw this transformation first hand. It was incredible to see how Bella used the different airbrush flawless lip shades, from the gorgeous universally flattering Pillow Talk pink to the powerful ruby blur – dialling it up and down, wearing it blurred and bold – to create the most euphoric and joyous energy which everyone around us could feel.
Now we can’t wait to share this magic and flawless feeling with the world!!!!
– Charlotte Tilbury MBE
Bella Hadid on Charlotte Tilbury:
“It’s a dream come true to be on this beauty journey with Charlotte, launching our first official campaign together. She is such a creative force in the beauty community with her magnetic energy and unparalleled innovations. I cannot wait for everyone to see the magic we’ve created.”
“As a huge fan of Charlotte’s myself, it’s been a real ‘pinch me’ moment to be able to work with her on this campaign for her latest innovation – Airbrush Flawless Lip Blur.”
“As someone who is always on the go, I look for products that can keep up with my busy schedule. The Airbrush flawless lip blur shades last me all day and all night and give me that extra boost I sometimes need to keep feeling my best.”
“I also like to switch up my look depending on how I’m feeling and love how adaptable these products are. With every colour I put on, I can be a different version of myself. I love the Lip Blur’s versatility, and how you can wear it blurred or wear it bold depending on how you’re feeling and the occasion.”
“I’m so excited and grateful to be on this magical journey with Charlotte, I feel so lucky to be part of this – sharing ideas and creating makeup magic together. We really had the most incredible time on set and I can’t wait for the world to see what we’ve been working on.”
“There’s so much more fun to come, we’re just getting started!”
Airbrush Flawless Lip Blur launches on 15th June on Charlotte Tilbury.com & Charlotte Tilbury Beauty Wonderlands
22nd June ROW
INTRODUCING
NEW! AIRBRUSH FLAWLESS LIP BLUR
WEAR IT BLURRED, WEAR IT BOLD!
INSPIRED BY THE SMOOTHING, BLURRING EFFECTS OF CHARLOTTE’S AIRBRUSH FLAWLESS BACKSTAGE BEAUTY SECRETS,
From AIRbrush Flawless Finish powder, AIRbrush Flawless Foundation, AIRbrush Flawless Bronzer and AIRbrush Flawless Setting Spray, comes a new AIRbrush secret for AIRbrushed, flawless looking lips!
As a leading beauty entrepreneur and makeup artist to the stars, Charlotte Tilbury MBE is known for bottling her iconic red carpet, editorial and runway looks into next-generation product innovations. Charlotte has worked with expert scientists to create her modern matte-meets-moisture liquid lipstick, infused with PERFECTING POWDER BLUR TECHNOLOGY and everyone’s favourite super hydrator, HYALURONIC ACID, to hydrate lips instantly and over time for up to 24 HOURS!*
IT’S COLOUR + CARE THAT VISIBLY
SMOOTHS, BLURS AND HYDRATES IN JUST ONE SWIPE!
Charlotte has innovated an AIRbrush lipstick wardrobe with 8 FLAWLESS SHADES – including Nude Blur a gorgeous true nude, the iconic nudey pink Pillow Talk Blur, and Ruby Blur, the perfect ruby red carpet red – for EVERY MOMENT, EVERY MOOD AND EVERYONE!
2 MAGIC WAYS TO WEAR: WEAR IT BLURRED! WEAR IT BOLD!
This genius non-drying, matte formula can be dialled up or down for every occasion!
WEAR IT BLURRED – press onto the centre of the lip and lightly blend outwards using your fingertips!
WEAR IT BOLD – glide the diamond-shaped applicator across the lips for a dialled-up finish – the angled tip hugs the contours of the lips for a flawless application every time!
“From supermodels and stars to beauty editors and experts, everyone, everywhere is obsessed with the
SMOOTHING, BLURRING EFFECTS of my award-winning, best-selling AIRBRUSH ICONS!
I have worked with WORLD-LEADING LABORATORIES to create a weightless formula infused with PERFECTING POWDER BLUR TECHNOLOGY and everyone’s favourite hydrator, HYALURONIC ACID, to create my MODERN MATTE, VISIBLY SMOOTHING AND BLURRING lipstick with a soft-focus effect that hugs the contours of your lips – it’s a formula like no other that gives the illusion of a matte powder pout without drying, creasing or feathering!
For years working backstage on studio sets, I would mix concealers and powders to create that SMOOTHING, SOFT-FOCUS, AIRBRUSH BLUR EFFECT! I knew I had to bottle my backstage beauty tricks and share them with the world – to create an effortless airbrush lip in just one swipe!
DARLINGS, FLAWLESS IS A FEELING!”
– Charlotte Tilbury MBE
DISCOVER 8 FLAWLESS SHADES, BORN BACKSTAGE!
NUDE SHADES:
NUDE BLUR: Blurred for the perfect true nude and bold for a 90’s cool-girl lip!
HONEY BLUR: Blurred for sun-kissed beachy beauty and bold for a peachy-nude supermodel lip!
PINK SHADES:
PILLOW TALK BLUR: Blurred for a beautifying soft tint and bold for a dreamy everyday look!
ROSE BLUR: Blurred for pretty rose petal lips and bold for a dialled-up rosy love glow!
BERRY SHADES:
PILLOW TALK MEDIUM: Blurred for office chic and bold for date night!
WALK OF NO SHAME BLUR: Blurred for date night and bold for instant confidence!
RED SHADES:
FLAME BLUR: Blurred for golden hour and bold for sultry summer nights!
RUBY BLUR: Blurred for ‘just bitten’ lips and bold for the perfect red carpet red!
WHAT MAKES IT MAGIC?
. HYDRATES FOR UP TO 24 HOURS!*
EVER..YONE AGREES IT FEELS HYDRATING ON THE LIPS**
. . SMOOTHS!
99% AGREE LIPS FEEL SOFT AND SMOOTH**
. BLURS!
97% AGREE IT HAS A BLURRING EFFECT**
. WEIGHTLESS COLOUR THAT LASTS UP TO 12 HOURS!***
EVERYONE AGREES IT GLIDES ON EFFORTLESSLY AND STAYS ALL DAY!**
. NON-DRYING! NON-CREASING! NON-SETTLING!
. CHARLOTTE’S INNOVATIVE DIAMOND APPLICATOR FOR FLAWLESS, PRECISION APPLICATION
. POWDER BLUR TECHNOLOGY FOR A WEIGHTLESS POWDERY-MATTE VEIL OF COLOUR AND A SOFT-FOCUS FINISH!
. HYALURONIC ACID – EVERYONE’S FAVOURITE SUPER HYDRATOR THAT INSTANTLY NOURISHES AND HELPS TO RETAIN MOISTURE FOR SOFTER, SMOOTHER AND PLUMPER LOOKING LIPS!
. FILM FORMING RESIN FOR A SMOOTHING, LONG-LASTING FINISH!
*Tested on 32 people
**105 people tested over 1 week
***Tested on 33 people