BRED Abu Dhabi, presented by Hypebeast, has officially landed and already kicked things into high gear with a stellar day one. As the third edition of this unmissable neo-culture festival, guests can expect an epic lineup that blends the worlds of music, fashion, sport, and art. Rooted in this year’s theme of street culture, the first day has already set the bar high with festival-goers experiencing everything from live performances and fresh fashion pop-ups to sports showdowns and curated bites.
Here’s a sneak peek at what day one had in store for fans and what to expect over the next days:
Music
Day one’s highlight was a one-of-a-kind showcase from regional artists Karim Osama, Asayel, and The Synaptik. The three rap powerhouses took the stage together after their individual sets to debut an exclusive track titled ‘Hena’ – a cypher-inspired anthem created specifically for BRED Abu Dhabi 2025. Guests can expect plenty more appearances in the coming days from regional sensations on the AMP Stage, including Nayra, Odeal, Ilmond, Marwan Moussa, Afroto, Hleem Taj Alser, Blu Fiefer, Michael Hakim, Lella Fadda, Prince VA, and Kawtar.
Music lovers can also look forward to sets from international icons at the BRED Arena including Nas and Nines on April 25, and PARTYNEXTDOOR on April 26.
What’s more, don’t miss the rooftop after-parties with Dany Neville and friends, including Sonia Sol, and #ITSJUNIORJ as well as the Selecta takeover. That’s in addition to House of Yanos, Don Delicious, Fred’s Coffee Party, DiscoSan featuring Karrouhat, and so much more (Please note: Rooftops and after parties are 21+).
Fashion
BRED Abu Dhabi also dazzled the city’s street wear fashionistas with a plethora of exclusive drops, limited edition merch, and collaborations encompassing streetwear, high-fashion, vintage finds, and trendy footwear. Throughout the festival, guests will have the chance to browse top international labels with pop-ups from the likes of Pieces Uniques, Daily Paper, Les Benjamins, JD Sports, New Balance, adidas, and Foot Locker.
Meanwhile, homegrown talent representing the UAE’s streetwear scene includes SER and Mesmari from Abu Dhabi, Basement from Sharjah, and Wyld x Jeeski from Dubai. BRED’s exclusives include limited edition custom t-shirts from Precious Trust and their workshop at the Neo Gallery, where visitors can customise clothing and ceramics,Pieces Uniques’ exclusive BRED green mesh shirt, and a CRUDE collab drop, as well as exclusive drops and collabs at Sneaker District.
Sports and Gaming
Sports enthusiasts were also in for a treat as they had the chance to witness the TOP BALLER Gulf 1v1 Cup, presented by NUMBER 10 and adidas, where the region’s top talent began their battle for the title of the best BALLER in the Gulf. NUMBER 10 will also feature COPA LAHA, a 5v5 women’s football tournament by Budreya Faisal. Additionally, BRED Abu Dhabi will give guests the chance to meet some of the world’s best NBA 2K League players live in action at the dedicated NBA 2K League gaming zone that will feature interactive activations, including a Fast Break test, Catch & Win, and Basketball Batak challenges.
Fans can also catch the excitement of NBA 3X Abu Dhabi presented by ADQ, featuring a thrilling 3-on-3 tournament and free interactive games like shooting contests, skills challenges, and jaw-dropping Dunk Squad performances. What’s more, keep an eye out for NBA Legend Joakim Noah, who’ll be making special appearances throughout the event.
Finally, skaters will show off their best moves at the Skate Park in collaboration with Saturday Skateshop, bringing the skateboard communities in Abu Dhabi, Dubai, and Sharjah together for the first time.
Food
Throughout day one, BRED Abu Dhabi infused the capital with a myriad of flavours from around the world. Fan favourites included international Moroccan delights from Choukran, succulent burgers from Gotham Burger Social Club, and Italy-meets-New York slices at L’Industrie Pizzeria. That’s in addition to regional favourites Kaak Al Quds, Mattar, Lila Taqueria, Lento, Shawarma Reem, Burnt Butter, Grade Africa x Mattar, Polline, and many more.
Make sure not to miss out on the BRED exclusive menu items including the Kazdal Moroccan Sandwich from Choukran, the California Dreamin’ burger from Gotham Burger Social Club, the special BRED Slice from L’Industrie Pizzeria, and the Shawarma Shaker from Shawarma Reem.
Art
On day one, guests were immersed in a vibrant mix of global and regional art, from custom creations by Ibrahim Zaki, Stephany Sanossian, Shamma Bu Hazza, to a “Formula None” art installation at the Neo Gallery by LA-based Egyptian artist Marwan Shahin, and more. On 25 and 26 April, art legend Futura will make a special appearance at Les Benjamins space, where you can get a signed copy of his latest book and shop his exclusive collection, Futura x Les Benjamins. Additionally, visitors can explore interactive installations, purchase exclusive pieces, and experience a high-energy fusion of art, music, and tech.
Day one set the tone with an electric celebration of neo-culture, and the days ahead are shaping up to be an unmissable fusion of music, art, street style, and self-expression. As the festival continues, tickets are running out fast – don’t miss your last chance to experience the best of BRED Abu Dhabi. Day Passes and concert tickets are now available at www.bredabudhabi.com and www.ticketmaster.ae.
When: April 23 to 27
Where: Yas Marina Circuit, Yas Island?
Visit bredabudhabi.com for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news.
Website: bredabudhabi.com
Instagram and TikTok: @bredabudhabi
BRED Partners
The festival welcomes this year’s partners, including Al Masaood Automobiles Nissan, Emirates NBD, Virgin Radio, Yves Saint Laurent, Johnnie Walker, Viu, Anghami, Sound On, G-Shock, Ma Hawa, and Noon minutes.
Step into the Emirates NBD space for a vibe-filled experience where fun meets innovation. They have games, prizes, and a chance to check the latest products up close. Moreover, Emirates NBD card holders get 10% off Day Passes and Concert tickets. The offer can be claimed at www.bredabudhabi.com/enbd.
G-SHOCK also announced its participation in this year’s Festival, where street style meets unbeatable toughness. Visit the G-SHOCK booth for a hands-on experience that celebrates their signature toughness and unique design. Visitors will also be able to check out their latest models up close. As part of the festival, the brand will also be giving away four G-SHOCK watches every day, along with an exclusive 25% discount voucher on selected models available to BRED attendees both online and at G-SHOCK stores.