CelcomDigi Berhad (“CelcomDigi”) has teamed up with Pininfarina and Tech Mahindra to design the interior of its newly branded CelcomDigi retail stores. Pininfarina, a world-renowned Italian design house well-known for its sleek and functional aesthetics, designed a unique interior space that enables CelcomDigi to deliver a superior customer retail experience to its customers. This is in line with the company’s aim to be the preferred one-stop retail store destination for all customers’ connectivity needs. To date, this new modern concept has been applied to 52 CD Stores around the country, with more to come.
In designing the stores, Pininfarina blended its use of next-gen technologies and experience design with CelcomDigi’s ambitions to deliver a fresh and inspiring ‘one-stop’ store concept that ensures customers a consistent and engaging experience across all CelcomDigi Stores. Each store features modular zones that showcase the latest in technology and connectivity, reinforcing CelcomDigi’s vision as the go-to destination for 5G and AI devices, offering customers with a wide range of smart devices, gaming and home entertainment to choose from. More importantly, the modern layout empowers CelcomDigi frontliners, known as CD Champions, to provide personalised, customer-focused service, ensuring that every visit is tailored to meet the needs of each customer.
CelcomDigi‘s Chief Sales and Retail Officer, Cheng Weng Hong, said, “The launch of CelcomDigi Store marks a key milestone in our retail transformation journey. With these stores, we are redefining the retail store experience to better serve our customers’ evolving connectivity needs in today’s digital world. Our goal is to create a unique, hi-tech space that offers a wide range of latest devices and relevant services, along with excellent customer service experience that keeps CelcomDigi top of mind for all their connectivity needs. We are pleased to partner with Pininfarina to bring our retail transformation vision to life.”
Harshvendra Soin, President – Asia Pacific and Japan Business, Tech Mahindra, said, “In our long-standing partnership, Tech Mahindra, has successfully leveraged its telecom expertise to implement various digital transformation initiatives like supporting CelcomDigi’s smooth transition
to the cloud. The launch of CelecomDigi’s new generation of fully branded retail stores further underscores our next phase of collaborative growth. It is also a testament to Tech Mahindra’s endeavor to deliver end-to-end comprehensive solutions for customers.”
Silvio Pietro Angori, Vice Chairman and Chief Executive Officer, Pininfarina, said, “The retail industry is undergoing massive transformation enabled by next-gen technologies. At Pininfarina, we support this transformation through a unique fusion of skills in Architecture, Product, and Experience Design. Driving this momentum, we are delighted to partner with CelcomDigi and enable them to create innovative phygital retail experiences for customers in Malaysia.”