When you predict trends, you aren’t doing much more than trying to find out the next big idea that’s going to sweep the industry. But a good idea will stay just that – an idea – and won’t bring much benefit to business or consumers until it’s actually executed.
For those who can create a trend, it establishes a level of expertise and marketing leverage that is unlike any other method. Plus, it puts you in good standing with consumers.
Priyanka Mittal, Director India Gate, KRBL Ltd explains why creating trends as an F&B business is much better than predicting them.
Please find attached the article titled ‘Food and Beverage: Why Creating Trends Is Better than Predicting Them’