Gymshark, the fitness community and apparel brand, announces its entry into the Middle East with the debut of its first online store localized for the region. This move signifies a significant milestone for Gymshark, and underscores its dedication to providing new fitness apparel and experiences to its community in the region.
To celebrate this milestone, Gymshark has introduced an exclusive collection celebrating the region. These items see the Gymshark name translated into Arabic for the first time, while also integrating classic designs with Arabic calligraphy. Available in sizes XS-XXL for both men and women, the collection features a diverse range of colours, including black, white, onyx grey, chalk green, light grey, and stone pink, ensuring inclusivity for all.
Ben Francis, CEO of Gymshark, said, “The fitness scene in the Middle East, and Dubai in particular, is absolutely exploding. You look around and gyms are popping up everywhere and it’s evident both the region’s residents and visitors are increasingly embracing fitness as part of their lifestyle. As such, it’s so exciting to bring a localised online store to the Middle East to meet the demands of all the fitness fans in the region. I absolutely love the new collection too, especially the calligraphy and nods to the region. I can’t wait to, hopefully, see it on the streets and in the gyms.”
Partnering with Al Tayer Insignia, Gymshark will ensure a full omnichannel experience for its Middle Eastern customers, from store rollout to best-in-class online delivery.
Dee Sarai, CEO of Al Tayer Insignia, said, “Al Tayer Insignia is delighted to welcome Gymshark to our portfolio of world-class brand partners. Gymshark has a unique story and is a truly groundbreaking brand. We are proud to be part of their global expansion by launching the brand in the GCC starting with the launch of a localised online store.
We have seen the demand for quality athleisure increase in recent years as Dubai’s residents and visitors place an ever-growing importance on health and fitness. This new addition reflects our commitment to meeting evolving consumer needs and staying ahead of industry trends, solidifying our position as a leading retailer.”
Commencing on April 22nd, customers in the UAE can enjoy Gymshark’s premium offerings, with the convenience of same-day delivery and complimentary shipping on orders over 300 AED. Similarly, customers in Kuwait can partake in the Gymshark experience starting May , with same-day delivery and free shipping on orders over 25 KWD.
To further enhance the shopping experience, Gymshark has launched a regional app, designed to streamline navigation and ensure a seamless journey from browsing to purchase.
Gymshark will also take over GymNation locations across Dubai, as well as 1Rebel gym in DIFC for the month of May. As part of these takeovers, the fitness brand will host exclusive events open to both gym members and the public to have a Gymshark experience in person.
Keep an eye on Gymshark’s social media channels for event dates and times, and be sure to sign up for a fitness experience for all. For more information on the new collection, you can also visit {gymshark.ae and gymshark.com.kw}.